--- title: "Alcohol Social Marketing Campaign" ocid: "ocds-b5fd17-57bb564b-2d9b-4d8e-9758-1cbff241a871" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-57bb564b-2d9b-4d8e-9758-1cbff241a871" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-57bb564b-2d9b-4d8e-9758-1cbff241a871.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-57bb564b-2d9b-4d8e-9758-1cbff241a871.json" source: "Contracts Finder" current_stage: "Award" buyer: "NORTH YORKSHIRE COUNTY COUNCIL" published: "2019-01-31" --- # Alcohol Social Marketing Campaign Buyer: NORTH YORKSHIRE COUNTY COUNCIL Current stage: Award OCID: ocds-b5fd17-57bb564b-2d9b-4d8e-9758-1cbff241a871 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-57bb564b-2d9b-4d8e-9758-1cbff241a871) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-57bb564b-2d9b-4d8e-9758-1cbff241a871.json) ## Summary The North Yorkshire County Council is currently conducting a tender for the "Alcohol Social Marketing Campaign" aimed at promoting responsible drinking norms. This project falls under the advertising and marketing services category and is located in the Yorkshire and the Humber region of the United Kingdom. The procurement process is at the Award stage, with the tender awarded on 6th December 2018, and the contract period extending from 1st January 2019 to 31st December 2020. The total value of the contract is £100,000, and it follows an open procurement method. Initially published on 2nd August 2018, the tender period concluded on 19th September 2018. This tender presents valuable opportunities for businesses, particularly small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations, looking to diversify into social marketing and public health campaigns. Companies experienced in advertising, marketing strategy development, or community engagement initiatives may find themselves well-suited to compete for similar contracts, while also contributing to societal good through promoting healthier drinking behaviours. ## Notice The overall aim of the social marketing campaign is to establish responsible and sensible drinking as the norm. Key objectives of the Project are to design, develop and deliver a targeted social marketing campaign based on the evidence (customer insight data and research literature), within a 2 year period AND to put in place systems to measure effectiveness against stated outcomes listed below; to see a positive change in the cultural and social norm concerning alcohol consumption, to reduce alcohol related harms and to increase the number of people aware of safe and responsible drinking levels (in particular within those drinking at hazardous levels). Bid documents are available on Yortender (www.yortender.co.uk) ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cdaf5467-f78f-4680-80e6-c7fc0feced68 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME, VCSE | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 31 Jan 2019 | | Submission deadline | 19 Sep 2018 | | Future notice date | Not specified | | Award date | 6 Dec 2018 | | Contract period | 1 Jan 2019 - 31 Dec 2020 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £100,000 | | Lots value | Not specified | | Awards value | £100,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | NORTH YORKSHIRE COUNTY COUNCIL | | Locality | NORTHALLERTON | | Post town | Darlington | | Postcode | DL7 8AD | | Country | England | | ITL 1 | TLE Yorkshire and The Humber | | ITL 2 | TLE2 North Yorkshire | | ITL 3 | TLE22 North Yorkshire | | Local authority | North Yorkshire | | Electoral ward | Romanby | | Westminster constituency | Richmond and Northallerton | | Delivery location | TLE Yorkshire and The Humber | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | HITCH MARKETING | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 31 Jan 2019 at 09:28 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/cdaf5467-f78f-4680-80e6-c7fc0feced68 - 12 Dec 2018 at 09:39 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/bcf421c3-64f2-4743-b031-3c37f7aeff9c - 10 Aug 2018 at 09:01 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/fa32da29-b4df-4698-a2f0-bdbdad27fcdf - 10 Aug 2018 at 09:00 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/fa32da29-b4df-4698-a2f0-bdbdad27fcdf - 9 Aug 2018 at 14:55 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/fa32da29-b4df-4698-a2f0-bdbdad27fcdf - 2 Aug 2018 at 08:40 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/fa32da29-b4df-4698-a2f0-bdbdad27fcdf ## Documents - https://www.contractsfinder.service.gov.uk/Notice/cdaf5467-f78f-4680-80e6-c7fc0feced68 31st January 2019 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/bcf421c3-64f2-4743-b031-3c37f7aeff9c 12th December 2018 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/fa32da29-b4df-4698-a2f0-bdbdad27fcdf 10th August 2018 - Opportunity notice on Contracts Finder ## Notice URLs - http://www.northyorks.gov.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-57bb564b-2d9b-4d8e-9758-1cbff241a871. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-57bb564b-2d9b-4d8e-9758-1cbff241a871.json.