---
title: "QU349 - Reopening High Streets Safely Campaign Media - AWARD"
ocid: "ocds-b5fd17-581939cd-a7ad-4a97-ac82-26ca6a58fc73"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-581939cd-a7ad-4a97-ac82-26ca6a58fc73"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-581939cd-a7ad-4a97-ac82-26ca6a58fc73.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-581939cd-a7ad-4a97-ac82-26ca6a58fc73.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BIRMINGHAM CITY COUNCIL"
published: "2020-12-07"
---

# QU349 - Reopening High Streets Safely Campaign Media - AWARD

Buyer: BIRMINGHAM CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-581939cd-a7ad-4a97-ac82-26ca6a58fc73

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## Summary

The Birmingham City Council is seeking a supplier to develop a Media Plan for the Reopening High Streets Safely Consumer Marketing Campaign. This initiative, funded by the European Regional Development Fund (ERDF), aims to support the gradual reopening of commercial areas across Birmingham. The procurement is classified under the services category, specifically focusing on multimedia networks and advertising management. The contract period is set from 23rd November 2020 to 23rd April 2021, with the tender process formally concluded on 23rd October 2020, culminating in the awarding of the contract to AJB Media on 19th November 2020.

This procurement represents a significant opportunity for marketing and media companies, particularly those with expertise in advertising campaign management and consultancy services. Businesses equipped to create comprehensive media strategies and possess experience in driving footfall to retail areas will find the tender particularly suitable. The emphasis on safety messaging in conjunction with engaging consumers in twelve distinct Business Improvement Districts further highlights the potential for businesses to expand their market reach while contributing to the local economic recovery.

## Notice

The Council requires a supplier for the provision of creating a Media Plan for Reopening High Streets Safely Consumer Marketing Campaign. Birmingham has been granted funding under the European Regional Development Fund (ERDF) for Reopening High Streets Safely Fund to support the safe reopening of high streets and other commercial areas. A proportion of this funding is to develop a communications and public information campaign to ensure that reopening of local economies can be managed successfully and safely. We are currently in the process of developing an economic recovery campaign for the city and require a campaign delivery media plan which will drive footfall to all 12 Business Improvement Districts (BIDs). Breakdown of 12 areas: 1. Retail BID 2. Colmore BID 3. Southside BID 4. Westside BID 5. Jewellery Quarter BID 6. Acocks Green BID 7. Erdington BID 8. Northfield BID 9. Sutton Coldfield BID 10. Harborne BID 11. Kings Heath BID 12. Soho Road BID The primary objective of this media plan is to get extensive exposure and engagement of the campaign messaging for all 12 Business Improvement Districts. The media plan must drive footfall to the relevant areas and also relay safety messages. Campaign from 1st December 2020 - 24th December 2020 The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk or call CPS Helpdesk on 0121 464 8000. Your completed quotation submission should be returned by noon on 23rd October 2020 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f2620ee4-6a98-451e-b4dc-1458798d3a84 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Dec 2020 |
| Submission deadline | 23 Oct 2020 |
| Future notice date | Not specified |
| Award date | 19 Nov 2020 |
| Contract period | 23 Nov 2020 - 23 Apr 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £99,970 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY COUNCIL |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B4 7DJ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AJB MEDIA |

## CPV Codes

### Divisions

- 32 - Radio, television, communication, telecommunication and related equipment
- 34 - Transport equipment and auxiliary products to transportation
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 32417000 - Multimedia networks
- 34928470 - Signage
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 7 Dec 2020 at 14:43 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f2620ee4-6a98-451e-b4dc-1458798d3a84
- 19 Nov 2020 at 13:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f2620ee4-6a98-451e-b4dc-1458798d3a84

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f2620ee4-6a98-451e-b4dc-1458798d3a84
  7th December 2020 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://in-tendhost.co.uk/birminghamcc
- https://in-tendhost.co.uk/birminghamcc/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-581939cd-a7ad-4a97-ac82-26ca6a58fc73. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-581939cd-a7ad-4a97-ac82-26ca6a58fc73.json.