--- title: "PQ0543 - Fast-Track Cities Plus (FTC+) Know Your Status Marketing Campaign" ocid: "ocds-b5fd17-587a4c1c-3122-4200-9f8a-f59f1842bfec" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-587a4c1c-3122-4200-9f8a-f59f1842bfec" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-587a4c1c-3122-4200-9f8a-f59f1842bfec.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-587a4c1c-3122-4200-9f8a-f59f1842bfec.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BIRMINGHAM CITY COUNCIL" published: "2024-08-13" --- # PQ0543 - Fast-Track Cities Plus (FTC+) Know Your Status Marketing Campaign Buyer: BIRMINGHAM CITY COUNCIL Current stage: Tender OCID: ocds-b5fd17-587a4c1c-3122-4200-9f8a-f59f1842bfec [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-587a4c1c-3122-4200-9f8a-f59f1842bfec) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-587a4c1c-3122-4200-9f8a-f59f1842bfec.json) ## Summary Birmingham City Council's Public Health Division has initiated a tender for the Fast-Track Cities Plus (FTC+) Know Your Status Marketing Campaign. The contract aims to develop and deliver a targeted awareness campaign to reduce new cases of Hepatitis B, Hepatitis C, and Tuberculosis (TB) in Birmingham by 2030. The campaign is scheduled to commence on 2 October 2024 and conclude on 31 March 2025. It will involve two distinct elements: a campaign for Hepatitis B/C running from 28 October to 18 December 2024, and another for TB from 3 February to 24 March 2025. The tender is currently in the 'Tender' stage, with the deadline for submissions set for 3 September 2024 at 12:00 BST. The project is categorised under Marketing Services (CPV code 79342000) and will be conducted within the West Midlands region of the United Kingdom. This tender presents a significant opportunity for businesses specialising in marketing, advertising, and community health services to expand their portfolio and impact public health positively. The project is well-suited for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) experienced in niche marketing channels such as local radio, social media, and community outreach. With a budget allocation of £30,000, the winning supplier will have the chance to engage with at-risk communities, particularly Asian males aged 35-49 for Hepatitis and non-UK-born Pakistani males aged 25-34 for TB. This campaign will leverage both online and offline methods to maximize reach and efficacy, offering a multifaceted scope for innovative marketing strategies. ## Notice Birmingham City Council's Public Health Division is looking for a supplier to develop and deliver the Fast-Track Cities Plus (FTC+) Know Your Status marketing campaign. This is an exciting opportunity to deliver a highly targeted awareness-raising campaign to key audiences across a growing and fast-moving city. The contract will run from 2 October 2024, with the campaign itself being broken into two distinct elements, to run on the dates outlined below. The FTC+ initiative aims to eliminate new cases of HIV, Hepatitis B, Hepatitis C and Tuberculosis (TB) in Birmingham by 2030. As part of this, the 'Know Your Status' campaign is being to empower at-risk communities to take control of their health by getting tested for Hepatitis B, Hepatitis C and TB. This campaign will focus on the Hepatitis and TB elements across two key target audiences. The West Midlands, particularly Birmingham, has a higher prevalence of Hepatitis B, Hepatitis C and TB compared to other regions across the country. The groups identified as being most at risk of these conditions and therefore targeted as part of this campaign are: o Hepatitis B and C - Males aged 35 to 49 years old who are of an Asian or Asian British ethnic background. o TB - Non-UK-born Pakistani ethnic groups who are male, aged between 25 to 34 years old. These at-risk communities are not coming forward for testing, and are more likely to be unknowingly living with the condition, so there is a need for a targeted campaign aimed at these specific demographics to encourage them to come forward for testing first. The supplier will be required to investigate, identify and recommend niche online and offline channels aimed at these specific community groups, which could include, but are not limited to, local and community radio stations, online advertising, billboards, social media, hyper-local blog sites and WhatsApp groups. It should be noted that there are two specific audiences being targeted and while there may be some crossover in terms of the channels utilised, the calls to action and the messaging/language required to reach them are distinctly different. To avoid confusion and crossover of messaging, it is proposed that two separate campaigns be developed within the scope of this work, one for Hepatitis B/C, which will run from 28th October to 18th December 2024, and another for TB, which will run from 3rd February to 24th March 2025. The supplier will investigate any existing campaigns, both national and international, or relevant content that could be utilised for the purpose of this campaign. The campaign has a budget of ?30,000, with a suggested budget breakdown outlined in the full tender documentation, including a suggested split between the Hepatitis and TB elements. The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the... Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b69d46af-0925-4d92-a412-a9262b56d58c | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Other - | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 13 Aug 2024 | | Submission deadline | 3 Sep 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 28 Oct 2024 - 31 Mar 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BIRMINGHAM CITY COUNCIL | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B4 7WB | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Newtown | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 75 - Administration, defence and social security services - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 85 - Health and social work services ### Codes - 75200000 - Provision of services to the community - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services - 79342000 - Marketing services - 79413000 - Marketing management consultancy services - 85323000 - Community health services ## Release History - 13 Aug 2024 at 12:12 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b69d46af-0925-4d92-a412-a9262b56d58c ## Documents - https://www.contractsfinder.service.gov.uk/Notice/b69d46af-0925-4d92-a412-a9262b56d58c 13th August 2024 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/birminghamcc/aspx/ Additional information on how to apply for this contract ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-587a4c1c-3122-4200-9f8a-f59f1842bfec. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-587a4c1c-3122-4200-9f8a-f59f1842bfec.json.