---
title: "Google Analytics GA4"
ocid: "ocds-b5fd17-58c5ab22-e14c-4cdd-8dec-1245802391ac"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-58c5ab22-e14c-4cdd-8dec-1245802391ac"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-58c5ab22-e14c-4cdd-8dec-1245802391ac.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-58c5ab22-e14c-4cdd-8dec-1245802391ac.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M REVENUE & CUSTOMS"
published: "2025-06-04"
---

# Google Analytics GA4

Buyer: H M REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-b5fd17-58c5ab22-e14c-4cdd-8dec-1245802391ac

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-58c5ab22-e14c-4cdd-8dec-1245802391ac)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-58c5ab22-e14c-4cdd-8dec-1245802391ac.json)

## Summary

The procurement process titled "Google Analytics GA4" was initiated by H M Revenue & Customs, focusing on IT services, specifically consulting, software development, internet, and support. This process falls under the industry category of IT services and the contract is set in the United Kingdom. The procurement was conducted through a selective method as a call-off from a framework agreement, and it has now reached the award stage. The tender had a completion date set for the 30th of April 2025, with the contract period beginning on the 1st of June 2025 and concluding on the 31st of May 2026. The total contract value is £241,092, while the minimum value is £120,546.

This tender presents a substantial opportunity for growth within the IT services sector, particularly for SMEs, as indicated by the suitability criteria of the contract. With services centered around Google Analytics and BigQuery, the opportunity is well-suited for businesses with expertise in web analytics and performance measurement. Companies with a focus on providing comprehensive IT consulting and development services can benefit from competing for such contracts, fostering expansion and greater market presence in the IT consulting industry. As Merkle UK ONE Limited, an SME, has already been awarded the contract, it highlights the competitive advantage smaller enterprises might hold in such procurement processes.

## Notice

GA4 and BigQuery. Google Analytics is a web analytics platform used for understanding website performance, measuring marketing performance and measuring engagement with website content

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/801470ba-41db-428b-9d08-3f95bfe04854 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Jun 2025 |
| Submission deadline | 30 Apr 2025 |
| Future notice date | Not specified |
| Award date | 1 Jun 2025 |
| Contract period | 31 May 2025 - 31 May 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £241,092 |
| Lots value | Not specified |
| Awards value | £120,546 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M REVENUE & CUSTOMS |
| Locality | LONDON |
| Post town | Southend-on-Sea |
| Postcode | SS99 1AA |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH3 Essex |
| ITL 3 | TLH31 Southend-on-Sea |
| Local authority | Southend-on-Sea |
| Electoral ward | Victoria |
| Westminster constituency | Southend East and Rochford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MERKLE UK ONE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 4 Jun 2025 at 11:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/801470ba-41db-428b-9d08-3f95bfe04854

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/801470ba-41db-428b-9d08-3f95bfe04854
  4th June 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-58c5ab22-e14c-4cdd-8dec-1245802391ac. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-58c5ab22-e14c-4cdd-8dec-1245802391ac.json.