---
title: "Contract for the Provision of Integrated Mass Media, Creative and Advertising Agency for Fresh & Balance"
ocid: "ocds-b5fd17-590f7729-591d-4bd0-866f-6afb32b7d57c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-590f7729-591d-4bd0-866f-6afb32b7d57c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-590f7729-591d-4bd0-866f-6afb32b7d57c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-590f7729-591d-4bd0-866f-6afb32b7d57c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "COUNTY DURHAM AND DARLINGTON NHS FOUNDATION TRUST"
published: "2025-01-31"
---

# Contract for the Provision of Integrated Mass Media, Creative and Advertising Agency for Fresh & Balance

Buyer: COUNTY DURHAM AND DARLINGTON NHS FOUNDATION TRUST  
Current stage: Award  
OCID: ocds-b5fd17-590f7729-591d-4bd0-866f-6afb32b7d57c

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-590f7729-591d-4bd0-866f-6afb32b7d57c)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-590f7729-591d-4bd0-866f-6afb32b7d57c.json)

## Summary

The County Durham and Darlington NHS Foundation Trust has completed the procurement process for the provision of an integrated mass media, creative, and advertising agency for the Fresh & Balance programme. This programme aims to reduce tobacco and alcohol harm in the North East region of the United Kingdom. The contract, valued at £6,000,000, runs from 13 February 2025 to 12 February 2030, with potential extensions of up to three additional 12-month periods. The Open procedure (above threshold) procurement method was utilised, focusing on advertising and marketing services. The tender period ended on 23 August 2024, indicating the procurement process has transitioned from the Tender stage to the Award stage, with Story uk ltd being the awarded supplier.

This tender offers significant business growth opportunities, particularly for SMEs specialising in comprehensive marketing and advertising solutions. The contract's broad scope requires capabilities in campaign design, media planning, digital collateral, and web support, demanding a flexible full-service agency model. Businesses with a proven track record in delivering integrated campaigns in public health sectors, especially those with expertise in tobacco and alcohol harm reduction strategies, are well-suited to compete in such procurement opportunities. Successful engagement in this tender can lead to sustained revenue and expanded service offerings over the contract duration and any potential extensions.

## Notice

Fresh and Balance is the North East's integrated programme for reducing tobacco and alcohol harm in the region. Our remit is to reduce smoking rates and the harm caused by tobacco and alcohol amongst our local population and key audiences using a multi-strand approach based on best national and international evidence. This includes mass media campaigns, campaigning and advocacy, effective internal communications, and making voices heard on the national stage to politicians and decision makers. A key element of work is the design and delivery of integrated campaigns from the first set of designs to media planning and delivery, as well as a support strand with printed and digital collateral and web support. This will form the bulk of agency support with the flexibility of a full service agency who can deliver other marketing specialist services as and when needed. It is contract for 60 months with optional extension of 3 X 12 months. The contract is not a guarantee of continual work and the budget set at a level to accommodate potential future work if elements of the programme were expanded within the timeframe. It will be subject to 1/ continued funding for the Fresh and Balance programme 2/ the requirements as and when for campaigns subject to our budget allocations and 3/ three months' notice of termination of convenience of the contract.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/df84bc18-c25e-4413-a575-6ab7662a4fda |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Jan 2025 |
| Submission deadline | 23 Aug 2024 |
| Future notice date | Not specified |
| Award date | 31 Jan 2025 |
| Contract period | 13 Feb 2025 - 12 Feb 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £6,000,000 |
| Lots value | Not specified |
| Awards value | £6,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | COUNTY DURHAM AND DARLINGTON NHS FOUNDATION TRUST |
| Locality | DARLINGTON |
| Post town | Darlington |
| Postcode | DL3 6HX |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC3 Tees Valley |
| ITL 3 | TLC33 Darlington |
| Local authority | Darlington |
| Electoral ward | Pierremont |
| Westminster constituency | Darlington |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STORY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 31 Jan 2025 at 12:18 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/df84bc18-c25e-4413-a575-6ab7662a4fda
- 18 Jul 2024 at 09:50 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5f30ac77-9011-44da-8401-186b6c6b1e32

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/df84bc18-c25e-4413-a575-6ab7662a4fda
  31st January 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/5f30ac77-9011-44da-8401-186b6c6b1e32
  18th July 2024 - Opportunity notice on Contracts Finder
- https://www.cardea.nhs.uk/Cardea/DisplayModules/TradeModules/Negotiations/Opportunities/ViewOpportunityEvent.aspx?EventID=4630&Culture=en-GB
  To express an interest in this tender opportunity please follow the link and complete the requested information.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-590f7729-591d-4bd0-866f-6afb32b7d57c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-590f7729-591d-4bd0-866f-6afb32b7d57c.json.