---
title: "Brand Development"
ocid: "ocds-b5fd17-597c8d85-1ebc-4904-89ec-bdd1c45e7e6c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-597c8d85-1ebc-4904-89ec-bdd1c45e7e6c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-597c8d85-1ebc-4904-89ec-bdd1c45e7e6c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-597c8d85-1ebc-4904-89ec-bdd1c45e7e6c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LEEDS TRINITY UNIVERSITY"
published: "2022-10-14"
---

# Brand Development

Buyer: LEEDS TRINITY UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-597c8d85-1ebc-4904-89ec-bdd1c45e7e6c

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## Summary

The Leeds Trinity University has awarded a contract for Brand Development to HYBRID NEWS LIMITED. The contract, valued at £150,000, is active and will run from October 14, 2022, to July 31, 2023. The procurement method used was an open procedure, and the main procurement category is services. The contract involves two distinct work packages - Research, Insight, and Brand Development (Lot 1) and Creative Outputs - Brand Identity and Guidelines, Campaign Development (Lot 2). The tender period ended on September 7, 2022, and the opening date was on August 4, 2022.

This Brand Development tender from Leeds Trinity University offers an opportunity for businesses providing services in areas like law, marketing, consulting, recruitment, printing, and security. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations are suitable for participating in this tender. With a total timeframe of approximately 36-42 weeks, businesses that excel in research, brand development, and creative outputs are well-suited to compete for this contract. The contract presents a chance for growth for businesses looking to provide branding services to educational institutions.

## Notice

The University has now developed a Strategic Plan 2021-26, designed to future proof the institution for the anticipated growth in 18-year-olds and to broaden the University's offer by investing in new facilities, including the possibility of a new campus in Leeds City Centre, and expanding the academic portfolio. With this in mind, we are now looking to undertake a brand development and positioning exercise. The new brand positioning and specific propositions by sector will need to be ambitious, stretching and highly engaging for the undergraduate and postgraduate market in the UK and internationally. They will also need to be differentiating, authentic and based on brand truths. We see this process being split into 2 distinctive work packages. Lot 1 - Research, Insight and Brand Development Lot 2 Creative Outputs - Brand Identity and Guidelines, Campaign Development Timeframes * Lot 1 - Research, insight, and brand development - Approx. 21 weeks * Lot 2 - Brand development - Approx. 21 weeks * There may be an opportunity to overlay Stage 1 and Stage 2 at approx. 15 weeks depending on supplier arrangements. * Total timeframe: Approx. 36-42 weeks Instruction and accessing the tender documents: The procurement will be conducted exclusively via the university's e-tendering website, where all documentation can be found and downloaded: https://neupc.delta-esourcing.com/members/leeds-trinity-university/ Accessing a Tender Opportunity via the university's e-tendering website: * Once you have created a supplier profile, to respond to an opportunity, click 'Response Manager' or 'View Invites and Responses'. You will then be presented with a list of all opportunities your organisation has previously worked on and be given the option of viewing current invites or entering the access code to begin responding to a new opportunity Note: Opening Date : 04/08/2022 15:00 Closing Date : 07/09/2022 10:00 Access Code : 2FV592J64F

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c947cd53-9356-467f-9327-fa78153b6036 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Oct 2022 |
| Submission deadline | 7 Sep 2022 |
| Future notice date | Not specified |
| Award date | 13 Oct 2022 |
| Contract period | 13 Oct 2022 - 31 Jul 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £150,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LEEDS TRINITY UNIVERSITY |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS18 5HD |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Horsforth |
| Westminster constituency | Leeds North West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HYBRID NEWS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 14 Oct 2022 at 11:34 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c947cd53-9356-467f-9327-fa78153b6036
- 4 Aug 2022 at 13:02 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/36e20227-6230-4641-bb74-1139cffe1e46
- 4 Aug 2022 at 12:59 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/36e20227-6230-4641-bb74-1139cffe1e46

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c947cd53-9356-467f-9327-fa78153b6036
  14th October 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/36e20227-6230-4641-bb74-1139cffe1e46
  4th August 2022 - Opportunity notice on Contracts Finder

## Notice URLs

- https://neupc.delta-esourcing.com/members/leeds-trinity-university/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-597c8d85-1ebc-4904-89ec-bdd1c45e7e6c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-597c8d85-1ebc-4904-89ec-bdd1c45e7e6c.json.