---
title: "Channel Strategy and Planning"
ocid: "ocds-b5fd17-599ffe33-b232-46db-bfe4-96e8b3adead1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-599ffe33-b232-46db-bfe4-96e8b3adead1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-599ffe33-b232-46db-bfe4-96e8b3adead1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-599ffe33-b232-46db-bfe4-96e8b3adead1.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MINISTRY OF JUSTICE"
published: "2022-01-31"
---

# Channel Strategy and Planning

Buyer: MINISTRY OF JUSTICE  
Current stage: Award  
OCID: ocds-b5fd17-599ffe33-b232-46db-bfe4-96e8b3adead1

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## Summary

The Ministry of Justice is seeking services related to "Channel Strategy and Planning," a public procurement contract falling under the advertising and marketing services category. The tender was awarded on 5th January 2022, with a contract period that spans from 5th January to 4th July 2022. This contract, valued at £50,000, was procured using a Direct Award method and falls within the services procurement category. It was completed on 31st January 2022, and the project impacts stakeholders across various locations, including the United Kingdom and other British Overseas Territories.

This tender presents significant opportunities for businesses that specialise in marketing, communications strategy, or related services, particularly small and medium-sized enterprises (SMEs) and volunteer and community sector enterprises (VCSEs). Companies that excel in developing actionable communications plans, leveraging data analytics for media purchasing, and understanding diverse audience engagement strategies would be ideally positioned to compete in future procurement processes of this nature, aligning their capabilities with governmental outreach and advertising objectives.

## Notice

The scope of services within this Call-Off contract include the following: - The Agency may translate communications strategy into, and producing, actionable, effective, cost efficient and measurable communications channel plans across all relevant channels, including online, offline, owned and earned, as well as paid-for. This may include, but is not limited to: - providing detailed media recommendations - building audience models using Client and industry data - using data and analytics to justify investment decisions - developing channel recommendations in light of both audience data and creative content fit with channel - briefing our media buying partner to the standard Government Communication Service format - enabling MOJ to sponsor and promote content beyond traditional bought media across a number of channels such as TV, radio, press, events (e.g. arts, sports, awards) and digital platforms

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0da4cb64-e67d-4fe8-9aab-fac14459fadb |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Direct Award |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Jan 2022 |
| Submission deadline | 4 Jan 2022 |
| Future notice date | Not specified |
| Award date | 5 Jan 2022 |
| Contract period | 5 Jan 2022 - 4 Jul 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £50,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MINISTRY OF JUSTICE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 9AJ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MANNING GOTTLIEB OMD, A DIVISION OF THE OMD GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79620000 - Supply services of personnel including temporary staff

## Release History

- 31 Jan 2022 at 15:20 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0da4cb64-e67d-4fe8-9aab-fac14459fadb

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0da4cb64-e67d-4fe8-9aab-fac14459fadb
  31st January 2022 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-599ffe33-b232-46db-bfe4-96e8b3adead1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-599ffe33-b232-46db-bfe4-96e8b3adead1.json.