---
title: "Behavioural Insights Project to Improve Breastfeeding Rates in Sunderland"
ocid: "ocds-b5fd17-5a8e0b40-a13c-4df0-9bb4-16961ddd9a0f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5a8e0b40-a13c-4df0-9bb4-16961ddd9a0f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5a8e0b40-a13c-4df0-9bb4-16961ddd9a0f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5a8e0b40-a13c-4df0-9bb4-16961ddd9a0f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SUNDERLAND CITY COUNCIL"
published: "2020-03-03"
---

# Behavioural Insights Project to Improve Breastfeeding Rates in Sunderland

Buyer: SUNDERLAND CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-5a8e0b40-a13c-4df0-9bb4-16961ddd9a0f

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## Summary

The Sunderland City Council is seeking to improve breastfeeding rates through a Behavioural Insights Project with a total contract value of £40,000. This tender was published on 17th January 2020 and is classified under business and management consultancy and health and social work services. The procurement method used is an open procedure, currently in the award stage, with the contract period scheduled to run from 2nd March 2020 to 18th June 2021. The tender period concluded on 6th February 2020, and the services will be delivered in the North East region of the United Kingdom.

This tender presents a promising opportunity for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations specialising in behavioural insights, health consultancy, and social services. Businesses capable of conducting comprehensive research, stakeholder engagement, and providing training will be particularly well-suited to compete for this contract, as the project involves both the development and evaluation of interventions aimed at enhancing community health outcomes through informed strategies.

## Notice

The Contractor will work with the Council to deliver and evaluate a Behavioural Insights Project with the aim of increasing rates of breastfeeding through the use of the online tool Breastfeeding Friend. The Project will have two stages, covering three phases of delivery: Stage One: * Scoping phase which will consist of the completion of a scoping document which will detail the trial design, timescales, sample size, statistical power analysis and key stakeholders. Stage Two: * Development, implementation and evaluation of the intervention, which will include undertaking any necessary research and insights gathering, statistical power analysis and completion of a detailed report describing the intervention, results and any wider lessons learnt. * Delivery of two training sessions on behavioural insights, to be delivered to Sunderland Health and Wellbeing Board and Sunderland Public Health Team, which will include content on the theory and application of behavioural insights approaches.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/77bc4777-e333-4743-aee9-484d3985c514 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Mar 2020 |
| Submission deadline | 6 Feb 2020 |
| Future notice date | Not specified |
| Award date | 24 Feb 2020 |
| Contract period | 2 Mar 2020 - 18 Jun 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £40,000 |
| Lots value | Not specified |
| Awards value | £40,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SUNDERLAND CITY COUNCIL |
| Locality | SUNDERLAND |
| Post town | Sunderland |
| Postcode | SR2 7DN |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC44 Sunderland |
| Local authority | Sunderland |
| Electoral ward | Southwick |
| Westminster constituency | Sunderland Central |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE BEHAVIOURALIST |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 85 - Health and social work services

### Codes

- 79400000 - Business and management consultancy and related services
- 85000000 - Health and social work services

## Release History

- 3 Mar 2020 at 17:16 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/77bc4777-e333-4743-aee9-484d3985c514
- 17 Jan 2020 at 14:34 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5c670b4c-eac5-4054-8682-4c111125848c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/77bc4777-e333-4743-aee9-484d3985c514
  3rd March 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/5c670b4c-eac5-4054-8682-4c111125848c
  17th January 2020 - Opportunity notice on Contracts Finder

## Notice URLs

- http://www.sunderland.gov.uk/

## Provenance

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