---
title: "Provision of Marketing Technology Service"
ocid: "ocds-b5fd17-5aaddea7-da93-4b15-ae07-0117cc30d60c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5aaddea7-da93-4b15-ae07-0117cc30d60c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5aaddea7-da93-4b15-ae07-0117cc30d60c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5aaddea7-da93-4b15-ae07-0117cc30d60c.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "SOUTH WESTERN RAILWAY LIMITED"
published: "2023-08-18"
---

# Provision of Marketing Technology Service

Buyer: SOUTH WESTERN RAILWAY LIMITED  
Current stage: Tender  
OCID: ocds-b5fd17-5aaddea7-da93-4b15-ae07-0117cc30d60c

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-5aaddea7-da93-4b15-ae07-0117cc30d60c)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-5aaddea7-da93-4b15-ae07-0117cc30d60c.json)

## Summary

The South Western Railway Limited is currently inviting tenders for the provision of Marketing Technology Services. The tender consists of four lots covering Data, Privacy automation, Campaign Management Tool, and CDP Data Management Platform. The objective is to contract with a successful Supplier to create a Marketing Technology suite. The tender has a value of GBP 2,280,000 and is using a selective procurement method with a restricted procedure. The tender period ends on 25th September 2023. The contract period is from 1st April 2024 to 31st March 2026, with a potential 12-month extension.

This opportunity is suitable for businesses providing sales, marketing, and business intelligence software packages. Small and medium-sized enterprises (SMEs) are encouraged to apply. The tender aims to enhance SWR's marketing capabilities, offering opportunities for suppliers to secure long-term contracts. Businesses with expertise in marketing technology services are well-suited to compete for this tender. Location requirements include London and the South West region of the United Kingdom.

## Notice

The SWR Marketing department have four lots for this tender. o Lot One - Data - Single customer view o Lot Two - Privacy automation o Lot Three- Campaign Management Tool o Lot 4 CDP Data Management Platform - Activation and Decisioning SWR's main objective with this tender is to contract with a successful Supplier, covering all Services in this document to create our Marketing Technology suite SWR is currently in contract with 4 providers for these Services, which are due to expire between 31st March 2024 and June 2024. Our ambition is to award contracts in January to allow for mobilisation. A full timeline is in Section 6 of the specification. The Supplier will need to take into consideration these timescales when submitting their tender submission. The awarded contracts will be for two(2) years plus the option to extend for a further 12 months The proposed contract with be our IT Services Agreement with amended clauses

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/da24d2f1-2e9e-499b-b8b9-eb674916c57d |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Aug 2023 |
| Submission deadline | 25 Sep 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Mar 2024 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,280,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOUTH WESTERN RAILWAY LIMITED |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 4DR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Vincent Square |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London, TLK South West (England) |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48480000 - Sales, marketing and business intelligence software package

## Release History

- 18 Aug 2023 at 14:55 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/da24d2f1-2e9e-499b-b8b9-eb674916c57d
- 18 Aug 2023 at 14:54 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/da24d2f1-2e9e-499b-b8b9-eb674916c57d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/da24d2f1-2e9e-499b-b8b9-eb674916c57d
  18th August 2023 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/05924209-7d6f-43f4-afe4-38f61d03b49c
  Please find attached the specification
- http://redirect.transaxions.com/events/QNWrH
  Please access the tender portal via the above link

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5aaddea7-da93-4b15-ae07-0117cc30d60c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5aaddea7-da93-4b15-ae07-0117cc30d60c.json.