---
title: "Strategic Planning and Media Buying - Full Agency Service"
ocid: "ocds-b5fd17-5b2d38b1-7219-465f-90cc-67ae319f7098"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5b2d38b1-7219-465f-90cc-67ae319f7098"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5b2d38b1-7219-465f-90cc-67ae319f7098.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5b2d38b1-7219-465f-90cc-67ae319f7098.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BIRMINGHAM CITY UNIVERSITY"
published: "2025-02-21"
---

# Strategic Planning and Media Buying - Full Agency Service

Buyer: BIRMINGHAM CITY UNIVERSITY  
Current stage: Tender  
OCID: ocds-b5fd17-5b2d38b1-7219-465f-90cc-67ae319f7098

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-5b2d38b1-7219-465f-90cc-67ae319f7098)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-5b2d38b1-7219-465f-90cc-67ae319f7098.json)

## Summary

Birmingham City University is seeking a full-service agency for strategic planning and media buying. This tender falls under the advertising and marketing services industry category and is located in the West Midlands, United Kingdom. The procurement process is currently in the tender stage, with an end date for submissions by 24th March 2025 at 12:00 PM. The contract period is set to begin on 2nd June 2025 and will run until 1st June 2028. The procurement is being conducted through an open procedure, and the total contract value is estimated at £9,000,000.

This tender offers significant opportunities for businesses involved in strategic marketing and media buying across multiple channels and platforms, including TV, online, social media, and educational sites. Companies that specialise in comprehensive marketing services, have experience managing multi-channel campaigns, and can provide insightful reporting will find this opportunity beneficial for business growth. Small and medium-sized enterprises (SMEs) are particularly encouraged to participate, making it a prime chance for diverse and innovative agencies to partake in a long-term partnership with a reputable higher education institution.

## Notice

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online(including SEM, Programmatic, DAX, GDN, Native),Social Media (including Instagram, Tiktok, Snapchat, Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/91fcc829-bb06-4b2e-a76e-0c0376210ca3 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Feb 2025 |
| Submission deadline | 24 Mar 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Jun 2025 - 1 Jun 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £9,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY UNIVERSITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 7BD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Nechells |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 21 Feb 2025 at 10:45 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/91fcc829-bb06-4b2e-a76e-0c0376210ca3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/91fcc829-bb06-4b2e-a76e-0c0376210ca3
  21st February 2025 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./68G93XUGET
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5b2d38b1-7219-465f-90cc-67ae319f7098. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5b2d38b1-7219-465f-90cc-67ae319f7098.json.