---
title: "Prospective Student Engagement and Conversion Service for Keele University - AWARD"
ocid: "ocds-b5fd17-5bc9d020-e8c3-4ce7-9475-46478d21a718"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5bc9d020-e8c3-4ce7-9475-46478d21a718"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5bc9d020-e8c3-4ce7-9475-46478d21a718.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5bc9d020-e8c3-4ce7-9475-46478d21a718.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "KEELE UNIVERSITY"
published: "2025-12-16"
---

# Prospective Student Engagement and Conversion Service for Keele University - AWARD

Buyer: KEELE UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-5bc9d020-e8c3-4ce7-9475-46478d21a718

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## Summary

Keele University has successfully awarded a contract for its Prospective Student Engagement and Conversion Service, as part of a completed procurement process under the 'Marketing services' category. The contract, valued at approximately £1.37 million GBP, has been awarded to QS Quacquarelli Symonds Limited. The service provision spans initially from the 1st of July 2025 to the 30th of September 2027, with options for two additional one-year extensions, potentially continuing until the 30th of September 2029. The procurement process was conducted using the open procedure method, and noteworthy dates include the tender submission deadline on the 31st of March 2025 and the contract award date on the 17th of September 2025. The contracting authority, Keele University, is situated in Staffordshire, West Midlands, United Kingdom.

The awarded contract presents substantial growth opportunities for businesses specialising in marketing services, particularly those adept in strategic engagement and conversion initiatives. The contract's focus on boosting conversion rates emphasises the potential for firms with innovative approaches and proven returns on investment to excel. Small and medium enterprises (SMEs) are encouraged to explore similar opportunities, as the suitability criteria accommodate their participation. With considerable emphasis placed on management structure, key personnel, and methodology, it is particularly favourable for ventures capable of delivering comprehensive and integrated service solutions. As the demand for effective student engagement increases, providers in this industry can significantly expand their influence and build robust partnerships with educational institutions like Keele University.

## Notice

Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender (ITT). The services required are fully described in the Tender Specification. All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification. All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT. Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots. The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University. The estimated total value of the contract over its duration (including the extension options if these are taken up) is PS1.9 million excluding VAT. Award Criteria: Quality criterion - Name: Proposed Management Structure and Key Personnel for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks Quality criterion - Name: Approach and Methodology for the delivery of the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 300 marks Quality criterion - Name: Conversion Rates and Return on Investment under the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks Price - Weighting: 300 marks

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/90b84237-0d15-403c-bd07-afcfd1a831b3 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Dec 2025 |
| Submission deadline | 31 Mar 2025 |
| Future notice date | Not specified |
| Award date | 16 Sep 2025 |
| Contract period | 30 Jun 2025 - 30 Sep 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,374,890 |
| Lots value | Not specified |
| Awards value | £1,374,890 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | KEELE UNIVERSITY |
| Locality | WEST MIDLANDS |
| Post town | Stoke-on-Trent |
| Postcode | ST5 5BG |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG2 Shropshire and Staffordshire |
| ITL 3 | TLG24 Staffordshire CC |
| Local authority | Newcastle-under-Lyme |
| Electoral ward | Keele |
| Westminster constituency | Newcastle-under-Lyme |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | QS QUACQUARELLI SYMONDS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 16 Dec 2025 at 18:15 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/90b84237-0d15-403c-bd07-afcfd1a831b3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/90b84237-0d15-403c-bd07-afcfd1a831b3
  16th December 2025 - Awarded contract notice on Contracts Finder

## Provenance

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