---
title: "On-track label trialling trial"
ocid: "ocds-b5fd17-5ca173b6-a98a-4b1b-999f-9375fe6a8ead"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5ca173b6-a98a-4b1b-999f-9375fe6a8ead"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5ca173b6-a98a-4b1b-999f-9375fe6a8ead.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5ca173b6-a98a-4b1b-999f-9375fe6a8ead.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS"
published: "2024-06-03"
---

# On-track label trialling trial

Buyer: DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-5ca173b6-a98a-4b1b-999f-9375fe6a8ead

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-5ca173b6-a98a-4b1b-999f-9375fe6a8ead)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-5ca173b6-a98a-4b1b-999f-9375fe6a8ead.json)

## Summary

The Department for Environment Food & Rural Affairs has awarded a contract for the "On-track label trialling trial" project involving market research services. The tender had a value of £240,000 and was conducted as a single tender action above threshold. The contract period will be from June 1, 2024, to March 31, 2025, with the tender deadline set at March 24, 2024. The project location is in the United Kingdom, targeting SMEs as potentially suitable suppliers.

This procurement opportunity by the Department for Environment Food & Rural Affairs can benefit businesses in the market research services sector looking to influence red meat labelling in the retail industry. Companies with expertise in market research impacting consumer behavior and product perception are well-suited to compete. The awarded contract presents a chance for selected businesses to showcase their capability and potentially secure further project phases based on successful outcomes from the initial trial.

## Notice

To work with the key decision makers at retailers and processors to influence and implement the results on the meat aisle and meat labelling research in store. To showcase the impact which implementing our recommendations could have on red meat (beef, lamb, pork) basket size, shopper behaviour and consumer perceptions of red meat. This project was bought about by extreme urgency from the business and therefore there was not enough time to go out to tender.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4d77fc4a-0740-4e9a-a49d-b3d61e695744 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Single tender action above threshold |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Jun 2024 |
| Submission deadline | 24 Mar 2024 |
| Future notice date | Not specified |
| Award date | 30 May 2024 |
| Contract period | 31 May 2024 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £240,000 |
| Lots value | Not specified |
| Awards value | £240,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IGD |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 3 Jun 2024 at 08:32 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4d77fc4a-0740-4e9a-a49d-b3d61e695744

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4d77fc4a-0740-4e9a-a49d-b3d61e695744
  3rd June 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/c5f82aad-1b5b-4b28-a4ab-cd956c50f7d3
  Redacted contract attached. This was all bought about by extreme urgency within the business. Phase 2 will only be taken up if Phase 1 is successful.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5ca173b6-a98a-4b1b-999f-9375fe6a8ead. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5ca173b6-a98a-4b1b-999f-9375fe6a8ead.json.