---
title: "Consumer Voice Research Framework"
ocid: "ocds-b5fd17-5caa48c7-35b0-4fd1-85d3-0ba502e180cb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5caa48c7-35b0-4fd1-85d3-0ba502e180cb"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5caa48c7-35b0-4fd1-85d3-0ba502e180cb.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5caa48c7-35b0-4fd1-85d3-0ba502e180cb.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GAMBLING COMMISSION"
published: "2025-06-09"
---

# Consumer Voice Research Framework

Buyer: GAMBLING COMMISSION  
Current stage: Award  
OCID: ocds-b5fd17-5caa48c7-35b0-4fd1-85d3-0ba502e180cb

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## Summary

The Gambling Commission has awarded a multi-year contract for the "Consumer Voice Research Framework" to four suppliers: Yonder Consulting, Behavioural Insights Limited, Humankind Research Limited, and Savanta Group Limited. This procurement process, classified under the "Research and development services and related consultancy services" category (CPV code: 73000000), serves the West Midlands region in the United Kingdom. The contract, valued at £2,000,000, spans from 1st June 2025 to 31st May 2029. The procurement followed an open procedure above the threshold, reaching the award stage by 7th April 2025, with the official publication of the award notice on 9th June 2025.

This tender presents significant business opportunities for enterprises specialising in consumer research, especially those capable of utilising mixed methodologies, including experimental and qualitative approaches targeted at hard-to-reach groups. It is particularly suited for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs). The collaboration with a reputable buying organisation like the Gambling Commission also enhances the potential for growing business networks and gaining substantial insights into the dynamics of gambling consumers, which can bolster expertise and reputation in the market.

## Notice

Award of a contracts to four research companies to represent the voice of gambling consumers over a multi-year framework agreement. Suppliers will undertake Consumer Voice research of varying methodologies, including mixed methodologies, experimental research, in-depth qualitative (with a focus on hard-to-reach groups) and cost effective and time sensitive research.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d1610c64-e0ea-45e3-b17b-f94ec57fdb01 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large, SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Jun 2025 |
| Submission deadline | 7 Feb 2025 |
| Future notice date | Not specified |
| Award date | 6 Apr 2025 |
| Contract period | 31 May 2025 - 31 May 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,000,000 |
| Lots value | Not specified |
| Awards value | £2,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GAMBLING COMMISSION |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4BP |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 4 |
| Supplier names | BEHAVIOURAL INSIGHTS; HUMANKIND RESEARCH; SAVANTA GROUP; YONDER CONSULTING |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 9 Jun 2025 at 11:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d1610c64-e0ea-45e3-b17b-f94ec57fdb01

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d1610c64-e0ea-45e3-b17b-f94ec57fdb01
  9th June 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5caa48c7-35b0-4fd1-85d3-0ba502e180cb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5caa48c7-35b0-4fd1-85d3-0ba502e180cb.json.