---
title: "IfATE Branding Strategy"
ocid: "ocds-b5fd17-5cbdba0d-f34d-430a-9b4f-33aaf37dce7e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5cbdba0d-f34d-430a-9b4f-33aaf37dce7e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5cbdba0d-f34d-430a-9b4f-33aaf37dce7e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5cbdba0d-f34d-430a-9b4f-33aaf37dce7e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "INSTITUTE FOR APPRENTICESHIPS"
published: "2024-02-19"
---

# IfATE Branding Strategy

Buyer: INSTITUTE FOR APPRENTICESHIPS  
Current stage: Award  
OCID: ocds-b5fd17-5cbdba0d-f34d-430a-9b4f-33aaf37dce7e

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## Summary

The Institute for Apprenticeships and Technical Education has awarded a contract for the "IfATE Branding Strategy" to ENGINE PARTNERS UK LLP. The procurement stage was selective, following a call-off from a framework agreement. The contract value is £76,695 GBP, with a contract period from 8th August 2023 to 8th November 2023. The location of the procurement is in London, postal code SW1P 3BT. The industry category for this contract is research and development services and related consultancy services, with additional classifications in advertising and marketing services.

This tender presents an opportunity for businesses, particularly those specialising in marketing and branding services, to engage in public procurement. Small and medium-sized enterprises (SMEs) are encouraged to participate as the suitability mentions SMEs. Given the focus on brand strategy and communication goals, businesses adept in crafting brand identities, marketing strategies, and policy alignment may find this tender well-suited for their expertise. Understanding the wider brand strategy context at the Department for Education (DfE) will be crucial for interested firms to propose innovative solutions that align with the DfE's objectives.

## Notice

The Institute for Apprenticeships and Technical Education's legislative role is to bring the employer voice into the skills system in England, making sure that apprenticeships, T Levels and higher technical qualifications are high quality, up-to-date and shaped by employer needs to address skills gaps. We are undertaking this work in the context of wider brand strategy activity being undertaken at DfE in relation to careers and skills services. The IFATE brand which is developed will act a test case, helping to shape and inform the crafting of the wider brand family created by DfE in the skills space. What we produce will need to link with the policy and communication goals of DfE. We will include DfE in the steering group and ensure the timing works to feed insights into the DfE work.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/98d8e398-9f21-4911-bba6-6b60cd88aa89 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Feb 2024 |
| Submission deadline | 25 Jul 2023 |
| Future notice date | Not specified |
| Award date | 6 Aug 2023 |
| Contract period | 7 Aug 2023 - 8 Nov 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £63,912 |
| Lots value | Not specified |
| Awards value | £76,695 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | INSTITUTE FOR APPRENTICESHIPS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ENGINE PARTNERS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73000000 - Research and development services and related consultancy services
- 79340000 - Advertising and marketing services

## Release History

- 19 Feb 2024 at 15:53 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/98d8e398-9f21-4911-bba6-6b60cd88aa89

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/98d8e398-9f21-4911-bba6-6b60cd88aa89
  19th February 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/1d7cf82b-d7c8-48d5-83db-e762717fe8d5

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5cbdba0d-f34d-430a-9b4f-33aaf37dce7e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5cbdba0d-f34d-430a-9b4f-33aaf37dce7e.json.