---
title: "Digital Analytics Solution for GDS"
ocid: "ocds-b5fd17-5cc09eca-6bd2-4840-b42d-999ee267eb72"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5cc09eca-6bd2-4840-b42d-999ee267eb72"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5cc09eca-6bd2-4840-b42d-999ee267eb72.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5cc09eca-6bd2-4840-b42d-999ee267eb72.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GOVERNMENT DIGITAL SERVICE"
published: "2021-10-28"
---

# Digital Analytics Solution for GDS

Buyer: GOVERNMENT DIGITAL SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-5cc09eca-6bd2-4840-b42d-999ee267eb72

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-5cc09eca-6bd2-4840-b42d-999ee267eb72)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-5cc09eca-6bd2-4840-b42d-999ee267eb72.json)

## Summary

The recent procurement process involves the Government Digital Service, which is seeking a Digital Analytics Solution for GOV.UK and other services. The procurement falls within the IT services industry category and is located in London, with a total contract value of £249,912. The tender was awarded on 14 September 2021, and the contract period spans from 1 October 2021 to 30 September 2022. This selective procurement method was conducted as a call-off from a framework agreement, with the tender period having concluded on 1 September 2021.

This tender presents significant opportunities for businesses specialising in IT consulting and software development services. Small and medium-sized enterprises (SMEs) that focus on digital analytics, website optimisation, and related IT solutions would be particularly well-suited to compete in this space. Engaging with the Government Digital Service may also provide SMEs with the potential for future contracts and collaborations in the public sector, paving the way for growth and development in their respective fields.

## Notice

Website analytics for GOV.UK and other services run by GDS and the Cabinet Office. (Digital Analytics platform for GDS)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ce46ce04-8d51-41e0-9a03-0b9ddc88d255 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Oct 2021 |
| Submission deadline | 1 Sep 2021 |
| Future notice date | Not specified |
| Award date | 13 Sep 2021 |
| Contract period | 30 Sep 2021 - 30 Sep 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £249,912 |
| Lots value | Not specified |
| Awards value | £186,396 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GOVERNMENT DIGITAL SERVICE |
| Locality | LONDON |
| Post town | East London |
| Postcode | E1 8QS |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Whitechapel |
| Westminster constituency | Bethnal Green and Stepney |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MERKLE UK THREE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 28 Oct 2021 at 13:41 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ce46ce04-8d51-41e0-9a03-0b9ddc88d255

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ce46ce04-8d51-41e0-9a03-0b9ddc88d255
  28th October 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5cc09eca-6bd2-4840-b42d-999ee267eb72. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5cc09eca-6bd2-4840-b42d-999ee267eb72.json.