---
title: "BTA1855 - Meta Advertising (Facebook and Instagram)"
ocid: "ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND"
published: "2023-09-19"
---

# BTA1855 - Meta Advertising (Facebook and Instagram)

Buyer: BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95.json)

## Summary

The British Tourism Authority t/a VisitBritain/VisitEngland has awarded a contract to Meta Platforms Ireland Limited for the provision of advertising campaign services under the title "BTA1855 - Meta Advertising (Facebook and Instagram)." The procurement method used was a Single Tender Action below threshold. The contract value is £500,000 GBP, the tender period ended on September 6, 2023, and the contract will run from October 1, 2023, to September 30, 2026, with the delivery locations including United Kingdom, Europe, and other regions. The contracting authority can be contacted at Procurement@visitbritain.org based in London, United Kingdom.

This procurement creates business opportunities for firms in the advertising industry, particularly those experienced in managing advertising campaigns on social media platforms like Facebook and Instagram. Companies specialising in digital advertising services and content promotion would be well-suited to compete for this tender. It is important for businesses to note the specific technical reasons that led to the Single Tender Action award and understand the scale of advertisement reach and engagement expected to enhance VisitBritain's social media performance and Return on Investment (ROI).

## Notice

This contract will be used to cover all spend under a total PS50k on the social media platforms Facebook and Instagram. On these platforms, VisitBritain content reaches a small audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be "boosted" to a larger audience this increases reach, engagement and therefore improves social media performance, which contributes to VisitBritain's ROI calculations. Contract awarded via Single Tender Action under Public Contracts Regulation 32(2)(b)(ii) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS (Sponsor Organisation). A contract notice has also been published on FTS at the following link: https://www.find-tender.service.gov.uk/Notice/027651-2023

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/083da979-4435-4c97-9807-a79998db6958 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Sep 2023 |
| Submission deadline | 6 Sep 2023 |
| Future notice date | Not specified |
| Award date | 5 Sep 2023 |
| Contract period | 30 Sep 2023 - 30 Sep 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | £500,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | META PLATFORMS IRELAND |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 19 Sep 2023 at 13:43 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/083da979-4435-4c97-9807-a79998db6958

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/083da979-4435-4c97-9807-a79998db6958
  19th September 2023 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.find-tender.service.gov.uk/Notice/027651-2023

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95.json.