---
title: "BTA2133 - B2B Evaluation"
ocid: "ocds-b5fd17-5d3bfea4-285d-4a3e-ba51-f900a6ff2656"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5d3bfea4-285d-4a3e-ba51-f900a6ff2656"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5d3bfea4-285d-4a3e-ba51-f900a6ff2656.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5d3bfea4-285d-4a3e-ba51-f900a6ff2656.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND"
published: "2025-04-28"
---

# BTA2133 - B2B Evaluation

Buyer: BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-5d3bfea4-285d-4a3e-ba51-f900a6ff2656

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## Summary

The recent procurement process led by the British Tourist Authority, trading as VisitBritain/VisitEngland, focuses on the B2B Evaluation project within the market research services category. The procurement method employed was a selective call-off from a dynamic purchasing system under the Crown Commercial Services. The process has reached the award stage with a contract period running from 2nd April 2025 to 2nd April 2026. The project encompasses various locations including the United Kingdom, British Overseas Territories, Channel Islands, Europe, Isle of Man, and other global destinations. The final award was published on 28th April 2025, following the tender period that concluded on 4th March 2025.

This tender opens up substantial opportunities for businesses involved in market research services, particularly those with the capability to assess tourism-related economic impacts. While the process was competitive and directed to procure services from a dynamic system, Strategic Research and Insight, a small to medium-sized enterprise (SME), successfully secured the contract. This suggests that SMEs with expertise in strategic research and tourism impact evaluation are well-positioned to benefit. The awarded value was £217,830, offering a growth prospect for businesses capable of delivering robust data-driven insights to enhance VisitBritain's strategic planning and reporting.

## Notice

As the national tourism agency, VisitBritain / VisitEngland works to raise Britain's profile, increase the volume and value of tourism exports and develop England's visitor economy, working with organisations of all sizes and specialities. VisitBritain is obliged to report to government the impact of its activities. The outputs of the annual B2B evaluation are used in VisitBritain's reporting to government, and the findings are used to inform evidenced based decision making at VisitBritain. The objective of the evaluation is: To determine additional spend generated by tourists who came to Britain as a result of VisitBritain activity with the travel trade. To provide evidence to demonstrate how effective and efficient we are in delivering our B2B activities. To optimise our activity and make recommendations for future planning Further Competition under the Crown Commercial Services RM6126 Research & Insights Dynamic Purchasing System (DPS).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/29b9b72c-a366-4aac-8919-75dc5c9c0057 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Apr 2025 |
| Submission deadline | 4 Mar 2025 |
| Future notice date | Not specified |
| Award date | 13 Apr 2025 |
| Contract period | 1 Apr 2025 - 2 Apr 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £217,830 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4AJ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STRATEGIC RESEARCH AND INSIGHT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 28 Apr 2025 at 15:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/29b9b72c-a366-4aac-8919-75dc5c9c0057

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/29b9b72c-a366-4aac-8919-75dc5c9c0057
  28th April 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5d3bfea4-285d-4a3e-ba51-f900a6ff2656. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5d3bfea4-285d-4a3e-ba51-f900a6ff2656.json.