--- title: "Digital Media Buying - Guildhall School - CONTRACT FINDER OPPORTUNITY" ocid: "ocds-b5fd17-5d4b2894-a776-4436-beb9-3b9588856b22" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5d4b2894-a776-4436-beb9-3b9588856b22" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5d4b2894-a776-4436-beb9-3b9588856b22.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-5d4b2894-a776-4436-beb9-3b9588856b22.json" source: "Contracts Finder" current_stage: "Tender" buyer: "CITY OF LONDON CORPORATION" published: "2024-09-09" --- # Digital Media Buying - Guildhall School - CONTRACT FINDER OPPORTUNITY Buyer: CITY OF LONDON CORPORATION Current stage: Tender OCID: ocds-b5fd17-5d4b2894-a776-4436-beb9-3b9588856b22 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-5d4b2894-a776-4436-beb9-3b9588856b22) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-5d4b2894-a776-4436-beb9-3b9588856b22.json) ## Summary The City of London Corporation is currently in the tender stage for "Digital Media Buying - Guildhall School." The contract, classified under "Advertising campaign services" (CPV 79341400), specifically targets the digital marketing industry. The procurement process aims to appoint a single provider to deliver comprehensive digital media buying services for the Guildhall School, London. The contract is set to run for three years, with the possibility of a one-year extension, making the maximum potential duration four years. Key dates include the tender period ending on 9th October 2024 and the contract commencing on 27th April 2025. The estimated annual contract value is £157,000, summing up to approximately £628,045 over the entire period. This open procedure, suitable for SMEs and VCSEs, uses an electronic tendering system accessible through capitalEsourcing. This tender provides significant opportunities for businesses specialising in digital marketing and media campaign management. It requires expertise in digital platforms, targeted advertising, and campaign optimisation, offering a substantial, long-term engagement. The focus on regular performance reporting and active engagement with the client's marketing team highlights the potential for developing a strong, ongoing client relationship. Companies in the advertising, media buying, and digital marketing sectors, particularly those experienced in educational institutions or similar settings, will find this tender well-suited to their capabilities, allowing them to showcase their strategic and creative strengths in a high-profile project. ## Notice The City Corporation is looking to appoint one single provider to deliver Digital Media Buying services to the Guildhall School. The duration of the contract is three (3) years, subject to the right of the City Corporation (at its sole discretion) to exercise its right to extend the Contract by up to one (1) year. The maximum length of the contract is therefore four (4) years. The annual estimated contract value shall be PS157k. This includes the media campaigns' spend and agency fees. Summary of requirements: - Plan digital media campaigns for a range of Guildhall School offerings, providing expertise on digital marketing platforms and the best ways to target the School's audiences. - Provide recommendations on best use of budget, creative and copy and provide insight on the media buying landscape and market trends. - Implement these campaigns, including booking the ads, targeted copywriting, ad building, ensuring all tracking is in place and liaison with media owners as required. - Provide regular (at least weekly) reports on the campaign performance, and proactively recommend and implement optimisations, and provide detailed end of campaign reports including recommendations on future campaign activity. - Meet regularly with the marketing leads for each audience area, and share best practice and campaign updates This tendering exercise is being undertaken using the electronic tendering system 'capitalEsourcing' (www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free. Additional information: This tendering exercise is being undertaken using the electronic tendering system ' capitalEsourcing' (www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1a8bbf19-cd28-4329-8ce8-69e8fc9b4b8a | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 9 Sep 2024 | | Submission deadline | 9 Oct 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 26 Apr 2025 - 26 Apr 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £628,045 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CITY OF LONDON CORPORATION | | Locality | LONDON | | Post town | Central London | | Postcode | EC2P 2EJ | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI43 Haringey and Islington | | Local authority | Islington | | Electoral ward | Clerkenwell | | Westminster constituency | Islington South and Finsbury | | Delivery location | TLI London | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341400 - Advertising campaign services ## Release History - 9 Sep 2024 at 13:28 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/1a8bbf19-cd28-4329-8ce8-69e8fc9b4b8a ## Documents - https://www.contractsfinder.service.gov.uk/Notice/1a8bbf19-cd28-4329-8ce8-69e8fc9b4b8a 9th September 2024 - Opportunity notice on Contracts Finder - http://www.capitalesourcing.com CapitalESourcing Registration Link - https://www.find-tender.service.gov.uk/Notice/017125-2024? FTS notice ## Notice URLs - https://www.find-tender.service.gov.uk/Notice/017125-2024 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5d4b2894-a776-4436-beb9-3b9588856b22. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5d4b2894-a776-4436-beb9-3b9588856b22.json.