--- title: "WEST MIDLANDS CYCLE HIRE SCHEME SPONSORSHIP OPPORTUNITY PRIOR INFORMATION NOTICE" ocid: "ocds-b5fd17-5d761cca-e9af-4587-8a27-1b54d73c577f" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5d761cca-e9af-4587-8a27-1b54d73c577f" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5d761cca-e9af-4587-8a27-1b54d73c577f.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-5d761cca-e9af-4587-8a27-1b54d73c577f.json" source: "Contracts Finder" current_stage: "Planning" buyer: "WEST MIDLANDS COMBINED AUTHORITY" published: "2021-11-05" --- # WEST MIDLANDS CYCLE HIRE SCHEME SPONSORSHIP OPPORTUNITY PRIOR INFORMATION NOTICE Buyer: WEST MIDLANDS COMBINED AUTHORITY Current stage: Planning OCID: ocds-b5fd17-5d761cca-e9af-4587-8a27-1b54d73c577f [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-5d761cca-e9af-4587-8a27-1b54d73c577f) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-5d761cca-e9af-4587-8a27-1b54d73c577f.json) ## Summary The West Midlands Combined Authority (WMCA) is initiating a sponsorship opportunity for its cycle hire scheme, which is set to expand significantly. This opportunity, titled "West Midlands Cycle Hire Scheme Sponsorship Opportunity Prior Information Notice," falls under the advertising and marketing services industry category. The procurement process is currently in the planning stage, with key dates including an engagement end date of 31st January 2022. The cycle hire scheme is located in the West Midlands, UK, and involves the strategic positioning of brand sponsorship within a network of approximately 3,000 bikes by 2024. This sponsorship opportunity offers considerable potential for business growth, particularly for companies in the advertising, branding, and marketing sectors. Businesses well-suited to compete in this tender may include those looking to enhance their visibility and public engagement through naming rights and branding exposure across the bike hire network and its digital assets. Interested parties should note that WMCA has appointed PHAR Partnerships Ltd as the exclusive agency for this initiative and can reach out to them for more information. ## Notice West Midlands Combined Authority (WMCA) launched a public cycle hire scheme in February 2021. Operated by SERCO under a contract that runs to October 2025, with an option for a further three-year extension, the scheme enables members of the public to rent bicycles for short journeys from fixed docking points throughout the WMCA region. The scheme is planned to consist of approximately 2,000 bikes by early 2022, of which approximately 1,675 will be 'standard' pedal bikes and 325 e-bikes, distributed across 260 docking stations. By 2024 the scheme is planned to consist of 3,000 bikes, including a higher proportion of e-bikes. The scheme will, consequently, be the second-largest in the UK after London's scheme, serving the second-largest urban population in the country. WMCA is now making the opportunity available for a brand to sponsor the scheme. Sponsorship rights are anticipated to include (but not necessarily be limited to): - Naming rights to the scheme (eg "Sponsor's Name Bikes" or similar, to be agreed) - Creation of composite official scheme logo, incorporating the sponsor's name/logo - Sponsor's branding on the bikes: rear wheel fins (x 2 per bike) and front basket - Sponsor's branding on signage at docking stations - Sponsor's branding on bike redistribution vehicles - Sponsor's branding on scheme digital assets: website; app A notice will be issued at a later date inviting interested parties to submit bids for the sponsorship. It is currently anticipated that this tender process will take place in January or February 2022, though this is subject to change. The structure of the tender is still to be defined. WMCA has appointed PHAR Partnerships Ltd as its exclusive agency to represent WMCA in marketing this sponsorship opportunity. Parties interested in obtaining further information and/or expressing interest in the sponsorship opportunity should contact David Hoggins, Partnerships Director at PHAR Partnerships: Email: david.hoggins@pharpartnerships.com Tel: 07854 745753 ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c5b3f7a8-da59-4ee7-a68f-152e18986443 | | Notice type | Market Engagement Notice | | Procurement type | Standard | | Procurement category | Not specified | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 5 Nov 2021 | | Submission deadline | Not specified | | Future notice date | 31 Jan 2022 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planning | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS COMBINED AUTHORITY | | Locality | BIRMINGHAM | | Post town | Birmingham | | Postcode | B19 3SD | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Newtown | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 5 Nov 2021 at 09:38 - Planning - Market Engagement Notice - https://www.contractsfinder.service.gov.uk/Notice/c5b3f7a8-da59-4ee7-a68f-152e18986443 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/c5b3f7a8-da59-4ee7-a68f-152e18986443 5th November 2021 - Early engagement notice on Contracts Finder ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5d761cca-e9af-4587-8a27-1b54d73c577f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5d761cca-e9af-4587-8a27-1b54d73c577f.json.