---
title: "BTA882 SEO & PPC Services"
ocid: "ocds-b5fd17-5da86de2-92bb-4cbb-b353-1486695a7b04"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5da86de2-92bb-4cbb-b353-1486695a7b04"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5da86de2-92bb-4cbb-b353-1486695a7b04.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5da86de2-92bb-4cbb-b353-1486695a7b04.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2017-12-03"
---

# BTA882 SEO & PPC Services

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-5da86de2-92bb-4cbb-b353-1486695a7b04

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-5da86de2-92bb-4cbb-b353-1486695a7b04)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-5da86de2-92bb-4cbb-b353-1486695a7b04.json)

## Summary

The British Tourist Authority is currently managing a tender process for 'BTA882 SEO & PPC Services', focusing on the provision of web search engine optimisation services. This initiative aims to enhance the online revenue of VisitBritain's marketing efforts through search engine marketing. The tender is classified under 'Web search engine providers' within the services category, and it is at the 'Tender' stage, with submissions due by 4th January 2018. The contract period is set to commence on 1st February 2018 and will conclude on 31st January 2020. The primary location for the delivery of services is London, United Kingdom, and the procurement follows an open procedure, allowing a range of suppliers to compete.

This tender presents a significant opportunity for businesses specialising in digital marketing, particularly those offering bilingual or multilingual services in search engine optimisation and pay-per-click advertising. Companies focusing on search engine marketing, especially small and medium-sized enterprises (SMEs), are particularly well-suited to participate, as the tender encourages competitive responses that can adapt to market requirements. This contract not only allows for revenue growth but also supports broader market engagement across various languages, including English, French, German, and Italian.

## Notice

The purpose of this contract is to find an agency that is able to undertake search engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment In line with the network growth ambitions. The appointed agency must keep within agreed spend which could change dependant on business and market requirements. A secondary requirement is that both PPC and SEO services have to be provided a) in minimum of 10 languages for PPC and b) SEO needs to be supported in a minimum of English, French, German and Italian with further languages being a possibility.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cc557f0b-454e-4fe9-8712-ad79709ef1cf |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Dec 2017 |
| Submission deadline | 4 Jan 2018 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Feb 2018 - 31 Jan 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0ET |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72414000 - Web search engine providers

## Release History

- 3 Dec 2017 at 15:09 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/cc557f0b-454e-4fe9-8712-ad79709ef1cf

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cc557f0b-454e-4fe9-8712-ad79709ef1cf
  3rd December 2017 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Web-search-engine-providers./3KX84JT59U
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5da86de2-92bb-4cbb-b353-1486695a7b04. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5da86de2-92bb-4cbb-b353-1486695a7b04.json.