---
title: "Keep West Midlands Moving! Platform Management"
ocid: "ocds-b5fd17-5da87c59-b197-44bd-a87f-20334e42d17f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5da87c59-b197-44bd-a87f-20334e42d17f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5da87c59-b197-44bd-a87f-20334e42d17f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5da87c59-b197-44bd-a87f-20334e42d17f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS COMBINED AUTHORITY"
published: "2025-04-24"
---

# Keep West Midlands Moving! Platform Management

Buyer: WEST MIDLANDS COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-5da87c59-b197-44bd-a87f-20334e42d17f

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-5da87c59-b197-44bd-a87f-20334e42d17f)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-5da87c59-b197-44bd-a87f-20334e42d17f.json)

## Summary

The procurement process titled "Keep West Midlands Moving! Platform Management" was undertaken by the West Midlands Combined Authority. It involves the management of an online market research community focused on transport and travel within the West Midlands. This contract falls under the sales, marketing, and business intelligence software package industry category and is located in Birmingham, postcode B19 3TR. The procurement method employed was selective, specifically a call-off from a dynamic purchasing system. The tender process concluded on the 28th of February 2025, with the contract period running from the 1st of April 2025 to the 31st of March 2027. The process reached the award stage as of 24th April 2025, with the contract being valued at £158,024 GBP, awarded to Mustard Research.

This tender offers significant opportunities for businesses specialising in digital community management and market research, especially those in the sales and marketing software sectors. Companies classified as small and medium-sized enterprises (SMEs) or those involved in voluntary, community, and social enterprises (VCSE) are well-suited to compete, owing to the project's emphasis on community engagement and strategic consultation. The project promises business growth potential through sustained engagement with the regional public sector, fostering long-term relationships with the West Midlands Combined Authority.

## Notice

(KWMM!) Online Market Research Community - a long-term online community for engagement, consultation and co-creation. The online community is a forum where participants can share their views on different topics related to transport and travel around the West Midlands and puts residents at the heart of decisions in relation to future transport strategy.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cbe23663-45da-4e64-bf42-2e4f943043a2 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Apr 2025 |
| Submission deadline | 28 Feb 2025 |
| Future notice date | Not specified |
| Award date | 21 Apr 2025 |
| Contract period | 31 Mar 2025 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £158,024 |
| Lots value | Not specified |
| Awards value | £158,024 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS COMBINED AUTHORITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MUSTARD RESEARCH |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48480000 - Sales, marketing and business intelligence software package

## Release History

- 24 Apr 2025 at 13:02 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cbe23663-45da-4e64-bf42-2e4f943043a2

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cbe23663-45da-4e64-bf42-2e4f943043a2
  24th April 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5da87c59-b197-44bd-a87f-20334e42d17f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5da87c59-b197-44bd-a87f-20334e42d17f.json.