--- title: "Digital & Content (Email Marketing) Request for Proposal for Asset Creation Supplier" ocid: "ocds-b5fd17-5ea14df8-7aa8-4e8b-b3a0-9354e523290c" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5ea14df8-7aa8-4e8b-b3a0-9354e523290c" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5ea14df8-7aa8-4e8b-b3a0-9354e523290c.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-5ea14df8-7aa8-4e8b-b3a0-9354e523290c.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED" published: "2023-04-13" --- # Digital & Content (Email Marketing) Request for Proposal for Asset Creation Supplier Buyer: WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED Current stage: Tender OCID: ocds-b5fd17-5ea14df8-7aa8-4e8b-b3a0-9354e523290c [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-5ea14df8-7aa8-4e8b-b3a0-9354e523290c) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-5ea14df8-7aa8-4e8b-b3a0-9354e523290c.json) ## Summary The World Wide Fund for Nature (WWF-UK) is seeking suppliers for a Digital & Content (Email Marketing) Request for Proposal. The tender's procurement method is an open procedure with a value of £60,000 GBP and a tender period ending on 28th April 2023. The contract period is from 19th May 2023 to 20th May 2024. The procurement falls under the category of Communication and multimedia software package, suitable for SMEs and VCSEs, with the buying organisation located in Woking, England. This opportunity to provide email marketing services presents a chance for businesses offering communication and multimedia software, systems consultancy, and support services to grow their client base. Services must include support, technical capabilities, and integration with specified email service providers. Businesses interested in growing revenue through targeted messages and creative applications may find this tender particularly suitable for their expertise and portfolio. ## Notice Background - Email Marketing Strategy To deliver targeted, informative, and relevant key messages to supporters at their optimum level of engagement. Our key impact goals are to: Deepen relationships with supporters Maximise supporter value Retain commitment What are we wanting to achieve with dynamically created assets for our emails? To increase channel revenue. To grow our active supporter database, this will include retaining actively engaged supporters and acquisition. To increase conversions and engagement for all our database. The chosen supplier will be able to work with us in the following way: Provide licences for multiple users Support package (30hrs min, to include production and technical support. Onboarding training, strategy and planning sessions and ongoing training QA, testing) Connect with ESP (Adestra) Platform allows for WWF-UK to create intelligent creative applications ("Applications") that combine content, data, and business logic. The term "Communication" means any email message, web page, display advertisement, mobile message (in-app message, message inbox or push notification) or other communication that is sent, displayed, targeted, created or customized through use of the Services. (Such as polls, countdown calendars, dynamic banners) Platform if applicable will supply a creative tag, which WWF-UK can embed within the communication. Applications generate intelligent creative each time the affected Communication is opened or viewed, as applicable. WWF-UK can modify the content, data, and logic of an Application at any time. WWF-UK may create an unlimited number of Applications in Communications up to its Maximum Allotment per channel. WWF-UK should be responsible for final creative assets (Including image files, URLs and custom fonts) WWF-UK will determine applicable business logic for each application set-up The platform must also include an analytics dashboard which provides advanced analytics relating to the Platform and performance of Applications. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/dc03b1f3-10bf-48fa-8baa-12712d1b4ac2 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 13 Apr 2023 | | Submission deadline | 28 Apr 2023 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 18 May 2023 - 20 May 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £60,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED | | Locality | WOKING | | Post town | Guildford | | Postcode | GU21 4LL | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ2 Surrey, East and West Sussex | | ITL 3 | TLJ25 West Surrey | | Local authority | Woking | | Electoral ward | Horsell | | Westminster constituency | Woking | | Delivery location | Not specified | ## CPV Codes ### Divisions - 48 - Software package and information systems - 72 - IT services: consulting, software development, Internet and support ### Codes - 48500000 - Communication and multimedia software package - 72220000 - Systems and technical consultancy services - 72250000 - System and support services ## Release History - 13 Apr 2023 at 11:24 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/dc03b1f3-10bf-48fa-8baa-12712d1b4ac2 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/dc03b1f3-10bf-48fa-8baa-12712d1b4ac2 13th April 2023 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/122df0c2-0cac-4ae1-884f-2b9ab9f16c07 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/c378eaad-7f5a-4094-b038-f0ae5553f000 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/c5945232-0cb3-410f-9257-e544e297abbe - https://www.contractsfinder.service.gov.uk/Notice/Attachment/4423fc32-976b-48c0-a872-0a36d00335a1 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5ea14df8-7aa8-4e8b-b3a0-9354e523290c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5ea14df8-7aa8-4e8b-b3a0-9354e523290c.json.