---
title: "Global West Midlands - Communications Campaigns - AWARD"
ocid: "ocds-b5fd17-5ecf329f-c228-476c-ae2c-f68701006ef0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5ecf329f-c228-476c-ae2c-f68701006ef0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5ecf329f-c228-476c-ae2c-f68701006ef0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5ecf329f-c228-476c-ae2c-f68701006ef0.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING"
published: "2024-01-31"
---

# Global West Midlands - Communications Campaigns - AWARD

Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING  
Current stage: Award  
OCID: ocds-b5fd17-5ecf329f-c228-476c-ae2c-f68701006ef0

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## Summary

The West Midlands Growth Company Ltd e-Tendering has awarded a contract for Global West Midlands - Communications Campaigns. The tender involves a 15-month programme of communications campaigns aimed at enhancing the profile and reputation of the West Midlands region to attract inward investment and tourism. The campaign will run from January 2024 to March 2025. The procurement stage is complete, and the contract period is from January 31, 2024, to March 31, 2025.

This opportunity is suited for businesses providing public relations services, especially those with expertise in narrative development and press release creation. SMEs are suitable for this tender, and the procurement method used was an open procedure. The key deadline is the end of the tender period on December 7, 2023. The campaign activities will focus on inward investment and capital investment, creating opportunities for businesses to contribute to promoting Birmingham, Coventry, Wolverhampton, and other areas in the West Midlands region.

## Notice

WMGC requires an external agency or consultancy to support with a 15-month programme of communications campaigns to support its overarching objective of Enhancing the Profile and Reputation of the Region, in order to drive inward investment and inbound tourism to the West Midlands. The communications programme will run from January 2024 - March 2025. Campaign delivery will broadly consist of narrative development, thought leadership/byline curation and press release creation, and is therefore content-generation-led. Although an understanding of the media landscape is welcome and advantageous, there is not an expectation that campaign activity will include 'aways on' direct media relations. The campaign series will predominantly focus on inward investment and capital investment focused activity across nine mini campaigns, with a further three mini campaigns focused on visitor economy themes. The communications programme will build on the unprecedented exposure generated surrounding the West Midlands during the Birmingham 2022 Commonwealth Games, generating perception change to the benefit of the region's citizens. The campaign synopses are outlined in WMGC's Global West Midlands business plan and have been developed in response to the needs of local authorities across the West Midlands, thus promoting Birmingham, Coventry, Wolverhampton, Solihull, Dudley, Walsall and Sandwell. WMGC is seeking to appoint a sole agency to provide all of the requirements included in the scope of this tender process.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/526ee73c-1717-4895-a906-23c6a68595b6 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Jan 2024 |
| Submission deadline | 7 Dec 2023 |
| Future notice date | Not specified |
| Award date | 30 Jan 2024 |
| Contract period | 31 Jan 2024 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PORTLAND PR |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services

## Release History

- 31 Jan 2024 at 11:21 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/526ee73c-1717-4895-a906-23c6a68595b6

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/526ee73c-1717-4895-a906-23c6a68595b6
  31st January 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5ecf329f-c228-476c-ae2c-f68701006ef0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5ecf329f-c228-476c-ae2c-f68701006ef0.json.