---
title: "SC22141 - Kent Downs AONB Experience consumer campaign"
ocid: "ocds-b5fd17-5f670e0c-b052-42f8-8773-90c169e5ced4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5f670e0c-b052-42f8-8773-90c169e5ced4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5f670e0c-b052-42f8-8773-90c169e5ced4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5f670e0c-b052-42f8-8773-90c169e5ced4.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "KENT COUNTY COUNCIL"
published: "2022-06-27"
---

# SC22141 - Kent Downs AONB Experience consumer campaign

Buyer: KENT COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-5f670e0c-b052-42f8-8773-90c169e5ced4

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-5f670e0c-b052-42f8-8773-90c169e5ced4)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-5f670e0c-b052-42f8-8773-90c169e5ced4.json)

## Summary

The procurement process involves Kent County Council as the buying organisation, which is seeking an integrated marketing plan and campaign titled "SC22141 - Kent Downs AONB Experience consumer campaign." This initiative falls within the IT services industry category, specifically focusing on consulting, software development, and support. The tender is currently in the Award stage, with the contract period effective from June 24, 2022, to April 30, 2023. The total value of the contract is £104,500, and it was awarded to Viv'id(a) Ltd. The campaign aims to promote off-season activities in the Kent Downs area and has an end date for the tender period of May 12, 2022.

This tender presents valuable opportunities for small and medium enterprises (SMEs) that specialise in marketing services, particularly those with experience in developing sustainable tourism strategies. Businesses capable of creating engaging marketing materials and managing integrated campaigns would be well-suited to compete in this process. The diverse activities proposed in the campaign—such as foraging, cooking classes, and themed itineraries—further enhance the potential for collaboration among local service providers, creating a thriving environment for various businesses to flourish.

## Notice

Kent Downs are looking for a Kent Downs experience integrated marketing plan and campaign that is sustainable and has longevity. At the end of this project, we want key learnings and recommendations to be able to continue to deliver activities in-house. A campaign identity and toolkit, with copy, graphics, images and design templates and more to enable stakeholders and partners to amplify messages during the campaign but also support, engage with and implement afterwards. The campaign should bring together unique off-season activities and events, and the Kent landscape and culture, alive. For example, packaging up wild mushroom foraging, followed by an open-fire cooking lesson, complimented by a moonlight music performance into themed itineraries (e.g. Forest Magic; Vitamin sea; Eco-Explorer) to target different interest groups and create different options for length of stay (overnight, long-weekend, 5-7 nights).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ad4affcd-998f-405f-a6ca-23f6be03e1c6 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Jun 2022 |
| Submission deadline | 12 May 2022 |
| Future notice date | Not specified |
| Award date | 19 Jun 2022 |
| Contract period | 23 Jun 2022 - 31 May 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | £104,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | KENT COUNTY COUNCIL |
| Locality | MAIDSTONE |
| Post town | Rochester |
| Postcode | ME14 1XQ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ4 Kent |
| ITL 3 | TLJ45 Mid Kent |
| Local authority | Maidstone |
| Electoral ward | Penenden Heath |
| Westminster constituency | Maidstone and Malling |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VIV'ID(A |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 27 Jun 2022 at 08:30 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ad4affcd-998f-405f-a6ca-23f6be03e1c6
- 14 Apr 2022 at 12:58 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/024d14ba-ad27-44e2-b57e-ecbf54121f4f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ad4affcd-998f-405f-a6ca-23f6be03e1c6
  27th June 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/024d14ba-ad27-44e2-b57e-ecbf54121f4f
  14th April 2022 - Opportunity notice on Contracts Finder

## Notice URLs

- http://www.kent.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5f670e0c-b052-42f8-8773-90c169e5ced4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5f670e0c-b052-42f8-8773-90c169e5ced4.json.