---
title: "WP1769 Digital Analytics Solution for GDS"
ocid: "ocds-b5fd17-5f80f98e-83a9-4e65-93ef-ef3bb2b5f0d5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5f80f98e-83a9-4e65-93ef-ef3bb2b5f0d5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5f80f98e-83a9-4e65-93ef-ef3bb2b5f0d5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5f80f98e-83a9-4e65-93ef-ef3bb2b5f0d5.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GOVERNMENT DIGITAL SERVICE"
published: "2019-09-06"
---

# WP1769 Digital Analytics Solution for GDS

Buyer: GOVERNMENT DIGITAL SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-5f80f98e-83a9-4e65-93ef-ef3bb2b5f0d5

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-5f80f98e-83a9-4e65-93ef-ef3bb2b5f0d5)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-5f80f98e-83a9-4e65-93ef-ef3bb2b5f0d5.json)

## Summary

The procurement process involved the Government Digital Service (GDS) seeking a digital analytics solution for GOV.UK and other services, with the tender titled "WP1769 Digital Analytics Solution for GDS". This initiative falls within the IT services sector and is located in London, England. The procurement method was selective via a call-off from a framework agreement, culminating in the award of the contract on 24 June 2019, with a total value of £127,500. The contract period commenced on 1 July 2019 and is set to conclude on 30 June 2020. The tender process concluded on 17 June 2019.

This tender presents significant opportunities for businesses, particularly those offering IT consulting, software development, and support services. Companies with expertise in digital analytics and a track record of working with governmental organisations are best positioned to compete for similar contracts. Given the emphasis on small and medium enterprises (SMEs) in this procurement, those firms capable of delivering innovative digital solutions alongside established service delivery practices will have a competitive advantage.

## Notice

Website analytics for GOV.UK and other services run by GDS and the Cabinet Office. (Digital Analytics platform for GDS)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4ce139ce-9486-400a-aa8a-6bf2866143e4 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Sep 2019 |
| Submission deadline | 17 Jun 2019 |
| Future notice date | Not specified |
| Award date | 23 Jun 2019 |
| Contract period | 30 Jun 2019 - 30 Jun 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £127,500 |
| Lots value | Not specified |
| Awards value | £127,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GOVERNMENT DIGITAL SERVICE |
| Locality | LONDON |
| Post town | East London |
| Postcode | E1 8QS |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Whitechapel |
| Westminster constituency | Bethnal Green and Stepney |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MERKLE UK THREE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 6 Sep 2019 at 12:23 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4ce139ce-9486-400a-aa8a-6bf2866143e4

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4ce139ce-9486-400a-aa8a-6bf2866143e4
  6th September 2019 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5f80f98e-83a9-4e65-93ef-ef3bb2b5f0d5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5f80f98e-83a9-4e65-93ef-ef3bb2b5f0d5.json.