---
title: "Video on Demand Audience Data - AWARD"
ocid: "ocds-b5fd17-6110cf10-12f1-4646-8e47-0ed62f28ce77"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6110cf10-12f1-4646-8e47-0ed62f28ce77"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6110cf10-12f1-4646-8e47-0ed62f28ce77.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6110cf10-12f1-4646-8e47-0ed62f28ce77.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BFI"
published: "2020-01-20"
---

# Video on Demand Audience Data - AWARD

Buyer: BFI  
Current stage: Award  
OCID: ocds-b5fd17-6110cf10-12f1-4646-8e47-0ed62f28ce77

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-6110cf10-12f1-4646-8e47-0ed62f28ce77)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-6110cf10-12f1-4646-8e47-0ed62f28ce77.json)

## Summary

The British Film Institute (BFI) has successfully awarded a contract for "Video on Demand Audience Data" aimed at gathering essential statistics and research regarding film audiences in the Video on Demand (VoD) sector. This procurement, classified under data analysis services, utilised an open procedure and was initiated with the tender period ending on 26 April 2018. The contract, valued at £30,000, runs from 21 May 2018 to 20 May 2019, covering audiences in locations such as London (postal code W1T 1LN) and beyond, including overseas territories and Europe.

This contract presents significant opportunities for companies specialising in audience analytics, data capture, and collection services, particularly those with experience in the film or media sectors. Businesses that can provide established datasets and insights into demographics, audience behaviours, and consumption patterns within the VoD space would be particularly well-positioned to compete. This is an ideal opportunity for small and medium enterprises (SMEs) looking to establish a footprint in the media analysis market, as well as larger data analytics firms with proven methodologies and tools for data presentation and analysis.

## Notice

In order to inform future statistics and research to be delivered through the BFI's Research and Statistics Fund ('the Fund'), the Fund is seeking a supplier of audience data for film audiences distributed in the Video on Demand (VoD) space, to include Subscription Video on Demand (SVoD) in particular, but also any other VoD services such as VoD catch up services, or from Pay TV providers. In addition, if available we are keen to know what the overlaps are between these audiences and cinemagoers, viewers of film on linear television channels and those who watch on DVD or via Transactional Video on Demand TVoD (rental) online services or using Electronic Sell Through (EST) sources. The chosen supplier will be expected to carry out data collection and quality assurance and deliver a high quality, relevant dataset in a timely manner. Please note we are not looking for a primary research approach to provide this data, we are looking for syndicated or industry accepted sources of data that are already established and made available to multiple clients on a subscription basis. The dataset is expected to cover the following: o a suite of audience demographics that are in line with the UK Census (age, sex, ethnicity, region). If possible, the dataset should include diversity data that is in line with protected characteristics covered by the Equalities Act (2010) as well as social class. Title level consumption data for films viewed on SVoD platforms. This should include, if possible, for SVoD platforms, an audit of the programme library, so that viewing can be matched against availability of titles. o Other VoD viewing data is also welcomed (note that we already have data supplied at title level for DVD, TVoD and EST rental and purchase, but we have little audience information, we are therefore keen to know more about the demographics of users of these platforms and how they cross cut against SVOD users/cinema goers/viewers of films on TV etc.). o Data should be delivered at least annually and preferably on a quarterly basis. Suppliers should indicate how they intend to supply the data e.g. in the form of Excel tables and whether or not the data is available in a format that would allow the BFI to conduct its own bespoke analyses using a tool such as eg. Telmar or Desktop Reporter. Please note that we would like to receive audience data collected for calendar years 2017, 2018 and 2019. This is to ensure that this data is in line with other data sources used for the BFI Statistical Yearbook . Additional responsibilities of the supplier will be in providing support that enables flexible use of the data for bespoke analysis to the BFI's specification. Please indicate if your proposal includes the option for the BFI to either use dedicated software or tools that are more widely available (e.g. Telmar, Survey Reporter, 'R') to view and use the data.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/46d2fc27-fe71-420e-b139-75c5453932f0 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Jan 2020 |
| Submission deadline | 26 Apr 2018 |
| Future notice date | Not specified |
| Award date | 28 Jun 2018 |
| Contract period | 20 May 2018 - 20 May 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £30,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BFI |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | AMPERE ANALYSIS; GFK NOP |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 92 - Recreational, cultural and sporting services

### Codes

- 72313000 - Data capture services
- 72314000 - Data collection and collation services
- 72316000 - Data analysis services
- 92225100 - Film-on-demand television

## Release History

- 20 Jan 2020 at 17:32 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/46d2fc27-fe71-420e-b139-75c5453932f0
- 8 Oct 2018 at 10:52 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/46d2fc27-fe71-420e-b139-75c5453932f0

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/46d2fc27-fe71-420e-b139-75c5453932f0
  20th January 2020 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-6110cf10-12f1-4646-8e47-0ed62f28ce77. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-6110cf10-12f1-4646-8e47-0ed62f28ce77.json.