---
title: "Mobilising the AI economic case and the development of an AI Adoption Roadmap for the West Midlands region"
ocid: "ocds-b5fd17-61706a12-56ff-4838-90de-044cdd4eb8ea"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-61706a12-56ff-4838-90de-044cdd4eb8ea"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-61706a12-56ff-4838-90de-044cdd4eb8ea.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-61706a12-56ff-4838-90de-044cdd4eb8ea.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS COMBINED AUTHORITY"
published: "2025-02-25"
---

# Mobilising the AI economic case and the development of an AI Adoption Roadmap for the West Midlands region

Buyer: WEST MIDLANDS COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-61706a12-56ff-4838-90de-044cdd4eb8ea

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-61706a12-56ff-4838-90de-044cdd4eb8ea)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-61706a12-56ff-4838-90de-044cdd4eb8ea.json)

## Summary

The West Midlands Combined Authority has completed the procurement process titled "Mobilising the AI economic case and the development of an AI Adoption Roadmap for the West Midlands region." This project falls under the Business and management consultancy and related services industry category and aims to advance AI adoption in the region through economic mobilisation and the creation of sector-specific roadmaps. The value of the contract is £59,000. The tender utilised a limited procurement method, specifically a competitive quotation below the threshold, with the tender period ending on 16th December 2024. The contract is scheduled to start on 22nd January 2025 and will end on 31st March 2025.

This tender represents a significant opportunity for businesses specialising in business and management consultancy, particularly those with expertise in AI. Small and medium-sized enterprises (SMEs), as well as voluntary, community, and social enterprise (VCSE) organisations, were well-suited to compete in this tender due to its suitability criteria. The awarded contract to ANDigital Ltd highlights the potential for businesses in AI and consultancy services to expand their portfolio and augment their presence in the West Midlands region by contributing to the strategic development of AI initiatives.

## Notice

An RfQ was developed to commission an organisation to lead the further development of the region's approach to Artifical Intelligence Adoption, both in terms of mobilising an existing economic case, and developing a set of sector specific adoption roadmaps. The primary output will be a set of roadmaps and a list of AI interventions suggested for the region to take forward.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/508ca773-cdc4-4edf-819b-eb4457fac77e |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Feb 2025 |
| Submission deadline | 16 Dec 2024 |
| Future notice date | Not specified |
| Award date | 19 Dec 2024 |
| Contract period | 22 Jan 2024 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £59,000 |
| Lots value | Not specified |
| Awards value | £59,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS COMBINED AUTHORITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ANDIGITAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79400000 - Business and management consultancy and related services

## Release History

- 25 Feb 2025 at 10:31 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/508ca773-cdc4-4edf-819b-eb4457fac77e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/508ca773-cdc4-4edf-819b-eb4457fac77e
  25th February 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-61706a12-56ff-4838-90de-044cdd4eb8ea. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-61706a12-56ff-4838-90de-044cdd4eb8ea.json.