---
title: "South Yorkshire Light Rail Identity"
ocid: "ocds-b5fd17-623e4d76-a010-41cc-bf16-1d9140bdf35d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-623e4d76-a010-41cc-bf16-1d9140bdf35d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-623e4d76-a010-41cc-bf16-1d9140bdf35d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-623e4d76-a010-41cc-bf16-1d9140bdf35d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SOUTH YORKSHIRE PASSENGER TRANSPORT EXECUTIVE"
published: "2022-01-28"
---

# South Yorkshire Light Rail Identity

Buyer: SOUTH YORKSHIRE PASSENGER TRANSPORT EXECUTIVE  
Current stage: Award  
OCID: ocds-b5fd17-623e4d76-a010-41cc-bf16-1d9140bdf35d

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-623e4d76-a010-41cc-bf16-1d9140bdf35d)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-623e4d76-a010-41cc-bf16-1d9140bdf35d.json)

## Summary

The South Yorkshire Passenger Transport Executive is seeking to award a contract for the "South Yorkshire Light Rail Identity," aimed at defining and developing a distinctive identity for the South Yorkshire tram network. This procurement is classified under "Advertising and marketing services" and has a maximum budget of £50,000, with a minimum required value of £45,000. The contract period is set to begin on 6th January 2021 and conclude on 1st April 2022. The open procurement method was employed, allowing for a broad participation, and the award announcement was made on 24th January 2022.

This tender presents substantial opportunities for businesses in the advertising and marketing sector, particularly small and medium-sized enterprises (SMEs) that can showcase their creative capabilities in developing brand identities. Companies with expertise in branding, design consultancy, and providing usage guidelines for marketing materials would be well-suited to compete. The structured nature of the procurement ensures that qualified entities can engage effectively in enhancing the customer journey across various platforms associated with the tram network.

## Notice

We wish to appoint an organisation to define and develop an identity for the South Yorkshire tram network to feed into all aspects of the physical and digital customer journey. We also require associated usage guidelines documentation across touchpoints, this will be a key reference document used by design consultants for all network assets. The contract has a maximum budget of PS50,000 any bid submitted which exceeds this maximum figure will not be considered Additional information: Full documentation can be downloaded from http://www.sypte.co.uk/WhatWeDo/Contracts

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2dbbde77-0258-4f08-b37f-c86576ed7d66 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jan 2022 |
| Submission deadline | 17 Dec 2020 |
| Future notice date | Not specified |
| Award date | 24 Jan 2022 |
| Contract period | 24 Jan 2022 - 1 Apr 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £35,239 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOUTH YORKSHIRE PASSENGER TRANSPORT EXECUTIVE |
| Locality | SHEFFIELD |
| Post town | Sheffield |
| Postcode | S1 2BQ |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE32 Sheffield |
| Local authority | Sheffield |
| Electoral ward | City |
| Westminster constituency | Sheffield Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WHISTLEJACKET LONDON |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 28 Jan 2022 at 16:06 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2dbbde77-0258-4f08-b37f-c86576ed7d66
- 22 Nov 2021 at 10:01 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6930454d-7b14-4649-9509-3eb9a1daa9f8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2dbbde77-0258-4f08-b37f-c86576ed7d66
  28th January 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/6930454d-7b14-4649-9509-3eb9a1daa9f8
  22nd November 2021 - Opportunity notice on Contracts Finder

## Notice URLs

- http://www.sypte.co.uk/WhatWeDo/Contracts

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-623e4d76-a010-41cc-bf16-1d9140bdf35d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-623e4d76-a010-41cc-bf16-1d9140bdf35d.json.