---
title: "The Tech That Makes Tomorrow Work - Creative Marketing - AWARD"
ocid: "ocds-b5fd17-6284ba7e-d852-485f-a6f2-89ece035d159"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6284ba7e-d852-485f-a6f2-89ece035d159"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6284ba7e-d852-485f-a6f2-89ece035d159.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6284ba7e-d852-485f-a6f2-89ece035d159.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING"
published: "2024-05-10"
---

# The Tech That Makes Tomorrow Work - Creative Marketing - AWARD

Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING  
Current stage: Award  
OCID: ocds-b5fd17-6284ba7e-d852-485f-a6f2-89ece035d159

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-6284ba7e-d852-485f-a6f2-89ece035d159.json)

## Summary

The West Midlands Growth Company (WMGC) has awarded a contract for "The Tech That Makes Tomorrow Work - Creative Marketing" to Digitronix Ltd. This contract falls under the services category and involves advertising and marketing services. The procurement method used was an open procedure, and the contract period is from May 10, 2024, to March 31, 2025. The procurement stage for this award is at the "Award" stage, with a tender period ending on April 8, 2024. The location of the contract falls within the West Midlands area, specifically in Birmingham with the postal code B4 6AT.

This contract awarded by the WMGC offers opportunities for businesses in sectors such as low carbon cleantech, future mobility, business professional & financial services, life sciences, data-driven healthcare, advanced manufacturing, and creative & digital technologies. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise sector (VCSE) businesses are suitable for competing in this tender. Businesses with expertise in advertising, marketing services, and creative campaign strategy are well-suited to participate in delivering the required services outlined in the tender.

## Notice

The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process. The tender is focused on the agency delivering a creative campaign strategy, plan and high-quality, multi-format creative concepts that can be deployed across a range of campaign activations. Strategic Creative We require the services of a strategic lead creative and marketing agency to develop a campaign strategy, plan and impactful creative multi-channel marketing campaign that will resonate with our identified target audiences Campaign deliverables include (but are not exclusive to): o Big idea campaign creative concept/s, leveraging and building out the innovation narrative and messaging that has been developed by our communications agency o Advertising and campaign core assets - hero campaign, hero advert (film), and high-level activations which may include an experiential concept o Range of sector and life-stage focused marketing campaign assets for international markets, defined by the media strategy, but including programmatic creative (audio, video, display) and outdoor appropriate to international markets (media spend budget is separate) o Creative for sales materials - brochures and flyers o Content and creative for digital channel amplification - social media, campaign microsite o Case study creative formats - video and written o Full events activations: examples include London Tech Week, EXPO Real and Birmingham Tech Week o International sales missions - we are planning international trade missions in 24/25 where we would showcase the campaign using related collateral, content and presentations o Physical experiential in one location o Guerilla campaign activity * Key Sectors include: Low Carbon CleanTech, Future Mobility, Business Professional & Financial Services, Life Sciences, Data Driven Health Care, Advanced Manufacturing and Creative & Digital Technologies

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d68114c5-d231-4050-948e-e76fb00db5fd |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 May 2024 |
| Submission deadline | 8 Apr 2024 |
| Future notice date | Not specified |
| Award date | 9 May 2024 |
| Contract period | 9 May 2024 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £159,975 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DIGITRONIX |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 10 May 2024 at 10:03 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d68114c5-d231-4050-948e-e76fb00db5fd

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d68114c5-d231-4050-948e-e76fb00db5fd
  10th May 2024 - Awarded contract notice on Contracts Finder

## Provenance

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