---
title: "Consumer Confidence and Control"
ocid: "ocds-b5fd17-62e2c116-bcfd-40e3-a588-17c43dba3058"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-62e2c116-bcfd-40e3-a588-17c43dba3058"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-62e2c116-bcfd-40e3-a588-17c43dba3058.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-62e2c116-bcfd-40e3-a588-17c43dba3058.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "INFORMATION COMMISSIONER'S OFFICE"
published: "2026-01-26"
---

# Consumer Confidence and Control

Buyer: INFORMATION COMMISSIONER'S OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-62e2c116-bcfd-40e3-a588-17c43dba3058

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-62e2c116-bcfd-40e3-a588-17c43dba3058)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-62e2c116-bcfd-40e3-a588-17c43dba3058.json)

## Summary

The Information Commissioner's Office (ICO) has completed a procurement process for the project titled "Consumer Confidence and Control," which falls under the industry category of market and economic research, polling, and statistics. The focus is on understanding public attitudes towards personal data management within the AdTech ecosystem. This selective procurement was executed through a call-off from the CCS Research & Insights DPS (RM6126). The project, valued at £97,323.60, is set to run from 1st November 2025 to 31st March 2026, with Behavioural Insights Ltd awarded the contract as the supplier. This contract takes place in the United Kingdom, and the award was made active on 12th January 2026.

This tender provides a significant opportunity for organisations specialising in consumer research and data analysis, particularly those familiar with the dynamics of the AdTech industry. Small and medium enterprises (SMEs), as well as voluntary, community and social enterprises (VCSEs), stand a good chance of succeeding in such procurement processes due to the ICO's demonstrated openness to such entities. Companies with expertise in market research and those capable of executing detailed polling and statistical analysis are well-suited to engage with similar tenders to expand their business footprint in the public sector.

## Notice

Call-off from CCS Research & Insights DPS (RM6126) Research exploring people's views, behaviours and attitudes towards control of personal data in the AdTech ecosystem.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/983d10e1-88c2-441a-8263-d76a7ac7d037 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Jan 2026 |
| Submission deadline | 7 Oct 2025 |
| Future notice date | Not specified |
| Award date | 12 Jan 2026 |
| Contract period | 1 Nov 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £97,323 |
| Lots value | Not specified |
| Awards value | £97,323 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | INFORMATION COMMISSIONER'S OFFICE |
| Locality | WILMSLOW |
| Post town | Stockport |
| Postcode | SK9 5AF |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD6 Cheshire |
| ITL 3 | TLD62 Cheshire East |
| Local authority | Cheshire East |
| Electoral ward | Wilmslow West and Chorley |
| Westminster constituency | Tatton |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BEHAVIOURAL INSIGHTS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics

## Release History

- 26 Jan 2026 at 17:46 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/983d10e1-88c2-441a-8263-d76a7ac7d037

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/983d10e1-88c2-441a-8263-d76a7ac7d037
  26th January 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-62e2c116-bcfd-40e3-a588-17c43dba3058. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-62e2c116-bcfd-40e3-a588-17c43dba3058.json.