--- title: "Provision of a Strategic Media Planning Agency" ocid: "ocds-b5fd17-6350f41b-2f8a-45a8-b63f-db3922b99e0b" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6350f41b-2f8a-45a8-b63f-db3922b99e0b" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6350f41b-2f8a-45a8-b63f-db3922b99e0b.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-6350f41b-2f8a-45a8-b63f-db3922b99e0b.json" source: "Contracts Finder" current_stage: "Award" buyer: "CROWN COMMERCIAL SERVICE" published: "2025-05-08" --- # Provision of a Strategic Media Planning Agency Buyer: CROWN COMMERCIAL SERVICE Current stage: Award OCID: ocds-b5fd17-6350f41b-2f8a-45a8-b63f-db3922b99e0b [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-6350f41b-2f8a-45a8-b63f-db3922b99e0b) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-6350f41b-2f8a-45a8-b63f-db3922b99e0b.json) ## Summary The Crown Commercial Service, on behalf of the Cabinet Office, has completed a procurement process for the "Provision of a Strategic Media Planning Agency." This contract falls under the industry category of aerial advertising services (CPV 79341500) and is located in the North East region of the United Kingdom. The procurement process, conducted through a selective method as a call-off from a framework agreement, culminated in an award on 25th February 2025, with a contract period extending from 25th February 2025 to 24th February 2027. The tender aims to support the implementation of a communications strategy for the Infected Blood Compensation Scheme, addressing the needs of individuals affected by infected blood and blood products. The tender period concluded on 13th January 2025, with a project value of £244,676. This procurement offers substantial opportunities for businesses specialising in strategic media planning and communications, particularly those adept at crafting evidence-based, audience-centric media plans. Though the opportunity was awarded to OMD Group Limited, businesses involved in comprehensive communication strategies could find similar procurement opportunities valuable. Large-scale enterprises with experience in framework agreements may be more suited to win similar contracts due to the strategic and complex nature of the requirements outlined, which includes integrating various communications channels and developing robust engagement frameworks. ## Notice People who have been infected and affected as a result of infected blood and blood products, have been suffering and campaigning for years. As a result, in 2017 a public inquiry, chaired by Sir Brian Langstaff, was set up to examine the circumstances that led to individuals being contaminated. The IBCA was brought into existence to implement an Infected Blood Compensation Scheme, which will provide financial compensation to victims of infected blood, along with those affected as a result, on a UK-wide basis. To reach all of those infected and affected we need to develop a fully integrated communications strategy and marketing campaign, which we aim to implement from April 2025, and will potentially last for many years. The IBCA require a strategic planning and media agency to work as part of an integrated agency team to build on their initial audience segmentation and strategic framework. The Supplier will be required to develop a media plan that is evidence based, insight driven and audience centric, based on our target audience's media consumption across all touchpoints - paid, owned and earned. To support this work, a COM-B will be required, along with a Theory of Change to support comms, marketing and engagement activity. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/dfc58507-6a75-4bca-9636-b13dc3877719 | | Notice type | Award Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Call-off from a framework agreement | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 8 May 2025 | | Submission deadline | 13 Jan 2025 | | Future notice date | Not specified | | Award date | 25 Feb 2025 | | Contract period | 25 Feb 2025 - 24 Feb 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £244,676 | | Lots value | Not specified | | Awards value | £244,676 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CROWN COMMERCIAL SERVICE | | Locality | LIVERPOOL | | Post town | Liverpool | | Postcode | L3 9PP | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD7 Merseyside | | ITL 3 | TLD72 Liverpool | | Local authority | Liverpool | | Electoral ward | City Centre North | | Westminster constituency | Liverpool Riverside | | Delivery location | TLC North East (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | OMD GROUP | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341500 - Aeral advertising services ## Release History - 8 May 2025 at 12:48 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/dfc58507-6a75-4bca-9636-b13dc3877719 - 3 Apr 2025 at 07:33 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/dfc58507-6a75-4bca-9636-b13dc3877719 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/dfc58507-6a75-4bca-9636-b13dc3877719 8th May 2025 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/e32a0337-0a60-4d01-b51e-b1667faed874 Redacted Call-off Order Form ## Notice URLs - https://www.gov.uk/government/organisations/crown-commercial-service ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-6350f41b-2f8a-45a8-b63f-db3922b99e0b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-6350f41b-2f8a-45a8-b63f-db3922b99e0b.json.