---
title: "English Heritage Mailing House - AWARD"
ocid: "ocds-b5fd17-635a3356-93d1-4be8-be13-f55e53aaed17"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-635a3356-93d1-4be8-be13-f55e53aaed17"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-635a3356-93d1-4be8-be13-f55e53aaed17.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-635a3356-93d1-4be8-be13-f55e53aaed17.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ENGLISH HERITAGE-MARKETING"
published: "2021-09-17"
---

# English Heritage Mailing House - AWARD

Buyer: ENGLISH HERITAGE-MARKETING  
Current stage: Award  
OCID: ocds-b5fd17-635a3356-93d1-4be8-be13-f55e53aaed17

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## Summary

The English Heritage-Marketing organisation has completed the award for the contract titled "English Heritage Mailing House," which falls under the industry category of mailing-list compilation and mailing services. The contract, valued at £1,700,000, will begin on 1st October 2021 and is set to run until 30th September 2024. The procurement method used was an open procedure, allowing for a competitive tender process, which concluded with the award being finalised on 1st September 2021. The relevant activities will primarily occur at their headquarters located on Firefly Avenue, Swindon, Wiltshire, SN2 2EH, United Kingdom.

This contract presents significant opportunities for businesses involved in mailing services, particularly those capable of handling large volumes of personalised communications efficiently and securely. Companies experienced in direct mail campaigns, data-driven marketing, and mail fulfilment logistics would be well-equipped to compete. In particular, small and medium-sized enterprises (SMEs) can leverage their agility and specialised services to meet the varied demands of English Heritage's segmented membership direct mail efforts, which include annual and monthly renewals, targeted promotional events, and Gift Aid applications.

## Notice

Monthly campaigns The fulfilment of the new memberships (circa 150k for 2021/22) and existing membership renewals (circa 400k for 2021/22), and trigger campaigns (circa 500k) is a core requirement of the marketing communications strategy for English Heritage Members. All campaigns are highly segmented with a large number of variables both in text, imagery and promotional offer, including 3rd party assets. The accuracy, efficiency, security and print production quality of the communications are vital in delivering the revenue, satisfaction and brand. English Heritage would like the tenderers to provide costs as described in the attached pricing schedule. In addition, turnaround times are critical in delivering English Heritage income. Please provide the SLA's we can expect for each campaign. Renewals Renewal packs are dispatched on a monthly basis - annual renewals are sent approx. 1st of each month with monthly renewals sent on approx. 28th of every month. Circa 400k will be mailed in 2021/22, with seasonal fluctuations - see spread sheet in Appendix giving 2019/20 volume patterns. The renewals are printed on A4 portrait letters with either one or two personalised membership cards affixed to the front. The letter is digitally printed using a white paper solution and data driving the segmentation. The cards are simplex lasered with the membership details and bar codes. The letter and cards are matched up and inserted into a C5 window envelope. There are overseas Members as well as UK based which requires different outer PPI's. Reprints will be included in the files to be managed as part of their appropriate cell - approx. 2k per month. Reminder 1 Reminder 1 is sent to those people who have not renewed and are sent around 5-8th of each month. They are mailed 2 months after the renewal mailing, on a monthly basis, approx. 2 weeks after the initial renewal date. This is printed via a white paper digital solution, with data driving the segmentation. Annual volume is approx. 100k Reminder 2 These follow up Reminder 1 as a second prompt to non-renewers with an annual volume of 65k. The current format is a digitally printed A5 postcard. Trigger mailings Events There are a series of event mailings which are sent to approximately 100,000 Members 5 times a year to promote events and seasonal activities. Different formats. Gift Aid There is an annual mailing to our Members who have yet to apply Gift Aid to their membership. The volume of the 2020 mailing was 80k. The format of this mailing is A4 - 1/3 A4 leaflet which is enclosed using a perforated tab. The mailing also included a pre-paid postage for the Member to return a form to us with their Gift Aid declaration included. Senior postcard Twice in the year we mail our Senior Members with the aim to drive visits in quieter months. This is usually a postcard format and the volume of the 2019 mailing wa...

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7388976e-e8d1-4dee-a242-0cab59d09d0b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Sep 2021 |
| Submission deadline | 26 Jul 2021 |
| Future notice date | Not specified |
| Award date | 31 Aug 2021 |
| Contract period | 30 Sep 2021 - 30 Sep 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £1,700,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ENGLISH HERITAGE-MARKETING |
| Locality | WILTSHIRE |
| Post town | Swindon |
| Postcode | SN2 2EH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Mannington and Western |
| Westminster constituency | Swindon South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STERLING PRESS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79570000 - Mailing-list compilation and mailing services
- 79571000 - Mailing services

## Release History

- 17 Sep 2021 at 11:11 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7388976e-e8d1-4dee-a242-0cab59d09d0b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7388976e-e8d1-4dee-a242-0cab59d09d0b
  17th September 2021 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://in-tendhost.co.uk/english-heritage/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-635a3356-93d1-4be8-be13-f55e53aaed17. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-635a3356-93d1-4be8-be13-f55e53aaed17.json.