---
title: "Brand refresh and development"
ocid: "ocds-b5fd17-63c1511e-b485-46db-afa5-3d7c6c7daddd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-63c1511e-b485-46db-afa5-3d7c6c7daddd"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-63c1511e-b485-46db-afa5-3d7c6c7daddd.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-63c1511e-b485-46db-afa5-3d7c6c7daddd.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "CENTRE FOR AGEING BETTER LIMITED"
published: "2019-06-05"
---

# Brand refresh and development

Buyer: CENTRE FOR AGEING BETTER LIMITED  
Current stage: Tender  
OCID: ocds-b5fd17-63c1511e-b485-46db-afa5-3d7c6c7daddd

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## Summary

The Centre for Ageing Better Limited is seeking bids for a tender titled "Brand refresh and development," aimed at enhancing their brand identity in alignment with their new strategy, "Transforming later lives." This procurement falls under the IT services category with a focus on consulting, software development, and internet support. The tender process is currently open and follows an open procurement method. The deadline for submitting bids is 12th July 2019, and the contract is expected to commence on 31st July 2019, lasting until 29th November 2019. The budget for this project ranges from £15,000 to £25,000. The delivery addresses include the UK, European countries, and overseas territories. 

This tender presents a significant opportunity for businesses specialising in branding, web development, and IT consultancy, particularly for small and medium enterprises (SMEs) that can demonstrate innovative approaches to brand enhancement. Companies with experience in developing strategic communications and digital solutions would be well-positioned to compete effectively. As the Centre for Ageing Better Limited endeavours to refine its public image and voice, successful bidders could play a crucial role in establishing the organisation’s authority in its field, leading to ongoing collaboration and further business growth opportunities.

## Notice

With a new strategy, Transforming later lives, we've identified a bolder voice to our approach in communications and have more clarity in who we are, how we work and who we work with. We believe this is the right opportunity to further develop our brand. This brand refresh should not serve to undo our previous brand work or to take us in a completely different direction but is about us building upon our already established brand. We want to elevate it and to sharpen our voice and visual identity, bringing our brand more closely to our strategy - this refresh should help continue to establish us as experts and as an authoritative voice, and help shape how we would like to be seen and talked about. We are also currently inviting bidders for our ITT on website development and are looking for a new way of working on web development. The brand refresh should feed into the work on the website.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1225f843-e9cd-49f6-bde7-09ec5ad7d3ce |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Jun 2019 |
| Submission deadline | 12 Jul 2019 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 30 Jul 2019 - 29 Nov 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £25,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CENTRE FOR AGEING BETTER LIMITED |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC1V 4AD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI43 Haringey and Islington |
| Local authority | Islington |
| Electoral ward | Clerkenwell |
| Westminster constituency | Islington South and Finsbury |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 5 Jun 2019 at 14:54 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/1225f843-e9cd-49f6-bde7-09ec5ad7d3ce

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1225f843-e9cd-49f6-bde7-09ec5ad7d3ce
  5th June 2019 - Opportunity notice on Contracts Finder
- https://www.ageing-better.org.uk/itt-brand-refresh-and-development
  ITT

## Notice URLs

- https://www.ageing-better.org.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-63c1511e-b485-46db-afa5-3d7c6c7daddd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-63c1511e-b485-46db-afa5-3d7c6c7daddd.json.