---
title: "Email Marketing"
ocid: "ocds-b5fd17-63ccb64f-7e76-4549-b61f-7a366bb28fe4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-63ccb64f-7e76-4549-b61f-7a366bb28fe4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-63ccb64f-7e76-4549-b61f-7a366bb28fe4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-63ccb64f-7e76-4549-b61f-7a366bb28fe4.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE NATIONAL ARCHIVES"
published: "2022-10-12"
---

# Email Marketing

Buyer: THE NATIONAL ARCHIVES  
Current stage: Award  
OCID: ocds-b5fd17-63ccb64f-7e76-4549-b61f-7a366bb28fe4

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-63ccb64f-7e76-4549-b61f-7a366bb28fe4.json)

## Summary

The National Archives is seeking a supplier for an Email Marketing service. The procurement is in the Award stage, with a contract period from August 1, 2019, to April 30, 2022. The main procurement category is services under the CPV classification of Software package and information systems. The tender deadline was June 4, 2019, and the contract is based in Richmond, England.

This tender for Email Marketing by The National Archives presents an opportunity for businesses in the services industry, specifically those offering IT services, business services, and recreational or cultural services. Small and medium enterprises (SMEs) are well-suited to compete in this open procedure procurement. The contract value and specific requirements are documented and will facilitate a seamless transition for the successful supplier from July 2019 onwards.

## Notice

We send around 12 million marketing emails per year to over 300,000 subscribers, featuring a wide variety of content and targeted at a wide variety of audience and stakeholder groups. Email remains our single most effective way of directly communicating with our customers. Our main fortnightly email update is sent to around 250,000 subscribers, and contains a mix of content that reflects the public-facing work and services offered by The National Archives. We also send several supplementary mailings to subscribers on top of this update, primarily retail promotions for our online shop and events programme, targeted at subsets of our mailing list. We also distribute a number of specialist campaigns, focused on different areas of our work, to various stakeholder lists. Our current email marketing contract expires at the end of July 2019, and we are looking for a supplier who will not only deliver this service for us from 1 August 2019, but ensure a seamless transition between services.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b75ee68f-7635-48e5-abe5-8df6e2a93087 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Oct 2022 |
| Submission deadline | 4 Jun 2019 |
| Future notice date | Not specified |
| Award date | 24 Jul 2019 |
| Contract period | 31 Jul 2019 - 30 Apr 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE NATIONAL ARCHIVES |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 4DU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | UK-CHANGES |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 48000000 - Software package and information systems
- 72000000 - IT services: consulting, software development, Internet and support
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 92000000 - Recreational, cultural and sporting services

## Release History

- 12 Oct 2022 at 12:01 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b75ee68f-7635-48e5-abe5-8df6e2a93087
- 25 Jul 2019 at 14:41 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b75ee68f-7635-48e5-abe5-8df6e2a93087
- 28 May 2019 at 12:55 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/30793355-6641-47c3-9561-66c6ddae05c2
- 14 May 2019 at 15:41 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/30793355-6641-47c3-9561-66c6ddae05c2

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b75ee68f-7635-48e5-abe5-8df6e2a93087
  12th October 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/30793355-6641-47c3-9561-66c6ddae05c2
  28th May 2019 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/10594e75-b595-4e67-9958-d3a4fe323a55
  Invitation to Tender
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/8e1af164-17ad-4db7-8665-86ed861720bd
  Clarification Questions and Answers

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-63ccb64f-7e76-4549-b61f-7a366bb28fe4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-63ccb64f-7e76-4549-b61f-7a366bb28fe4.json.
