---
title: "A Social Science Literature Review to Inform AHDB on Different Approaches to Changing Behaviour and Influencing Decision Making On-farm"
ocid: "ocds-b5fd17-63d6150a-2322-4f5b-a8b1-de90b1373773"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-63d6150a-2322-4f5b-a8b1-de90b1373773"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-63d6150a-2322-4f5b-a8b1-de90b1373773.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-63d6150a-2322-4f5b-a8b1-de90b1373773.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2018-02-01"
---

# A Social Science Literature Review to Inform AHDB on Different Approaches to Changing Behaviour and Influencing Decision Making On-farm

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-63d6150a-2322-4f5b-a8b1-de90b1373773

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## Summary

The Department for Environment, Food & Rural Affairs has completed a procurement process for a social science literature review aimed at informing the Agriculture and Horticulture Development Board (AHDB) on effective strategies for influencing behaviour on-farm. The tender, titled "A Social Science Literature Review to Inform AHDB on Different Approaches to Changing Behaviour and Influencing Decision Making On-farm," was published on 8 December 2017 and attracted a contract value of £15,000. The procurement method employed was through quotations, and the contract period spans from 1 February 2018 to 31 March 2018. The tender period closed on 5 January 2018, prior to the contract award on 26 January 2018, which was subsequently announced on 1 February 2018.

This tender presents a valuable opportunity for consultancy firms specialising in agricultural behavioural research and development. Companies adept in conducting literature reviews and capable of providing strategic insights on behavioural change would find this contract well-suited to their expertise. Furthermore, small and medium-sized enterprises (SMEs) are encouraged to participate, as the process favours their inclusion, providing a pathway for growth and engagement within the agricultural sector.

## Notice

To review current literature from both within the field of agriculture and also from other professional sectors, which can inform AHDB on how it can better understand and influence behavioural change on farm. Key outputs should include: * A series of recommendations that AHDB could adopt immediately to further develop our communication strategies with the industry to achieve greater impact on farm * Identification of gaps in current knowledge that AHDB could seek to address in the future Additional information: Written proposals stating how you will address the points raised in this specification and a quote for the work (including total cost and hourly rate) should be submitted to research@ahdb.org.uk. Proposals should not exceed a maximum of 6 pages of A4.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3b317009-6f2c-43e8-a1ea-ef827a4948bf |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Quotations |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Feb 2018 |
| Submission deadline | 5 Jan 2018 |
| Future notice date | Not specified |
| Award date | 26 Jan 2018 |
| Contract period | 1 Feb 2018 - 31 Mar 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £15,000 |
| Lots value | Not specified |
| Awards value | £14,455 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | KENILWORTH |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | UEA CONSULTING |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 1 Feb 2018 at 10:44 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3b317009-6f2c-43e8-a1ea-ef827a4948bf
- 8 Dec 2017 at 15:25 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/78a68748-0c2f-40d9-9e4d-063a272c0b78

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3b317009-6f2c-43e8-a1ea-ef827a4948bf
  1st February 2018 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/78a68748-0c2f-40d9-9e4d-063a272c0b78
  8th December 2017 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/4c1d84e9-b6e3-4f46-bf0a-f97f1893d10d
  Specification

## Provenance

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