--- title: "360? BRANDING MARKETING & COMMUNICATION CAMPAIGN FOR UK NETWORK OF FRENCH SCHOOLS" ocid: "ocds-b5fd17-640e7073-c736-49d2-81de-f5265bad4f0f" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-640e7073-c736-49d2-81de-f5265bad4f0f" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-640e7073-c736-49d2-81de-f5265bad4f0f.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-640e7073-c736-49d2-81de-f5265bad4f0f.json" source: "Contracts Finder" current_stage: "Tender" buyer: "LYCEE FRANCAIS CHARLES DE GAULLE" published: "2022-01-14" --- # 360? BRANDING MARKETING & COMMUNICATION CAMPAIGN FOR UK NETWORK OF FRENCH SCHOOLS Buyer: LYCEE FRANCAIS CHARLES DE GAULLE Current stage: Tender OCID: ocds-b5fd17-640e7073-c736-49d2-81de-f5265bad4f0f [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-640e7073-c736-49d2-81de-f5265bad4f0f) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-640e7073-c736-49d2-81de-f5265bad4f0f.json) ## Summary The Lycee Francais Charles de Gaulle, located in London, is inviting tenders for a project titled "360° Branding Marketing & Communication Campaign for UK Network of French Schools". This procurement, classified under advertising and marketing services, aims to enhance public awareness and enrolment across the UK network, which includes ten schools in London, one in Bristol, and one in Aberdeen. The open procurement process began with the tender announcement on 14 January 2022 and will conclude with the tender submission deadline on 4 March 2022. The subsequent contract period is set to commence on 16 May 2022 and will extend until 31 December 2023. This tender presents valuable opportunities for marketing and communications agencies, particularly small and medium-sized enterprises (SMEs) that can offer innovative and effective branding solutions. The successful contractor will be expected to design and execute a two-year marketing campaign aimed at increasing enrolment in these schools. Agencies with a strong background in educational marketing and a deep understanding of branding strategies will be especially well-suited to compete, as they can leverage their expertise to meet the unique challenges of this campaign. ## Notice The purpose of the tendering is to select the best communications and/or advertising agency to create the common branding for French Schools in the UK and to promote such branding over two years to increase enrolment at each school.The UK network of French schools (10 in London / 1 in Bristol / 1 in Aberdeen) wishes to task a Communications agency with designing a 2-year branding, communications and marketing campaign to raise public awareness about its Unique Selling Propositions and recruit more pupils. The Lycee Francais Charles de Gaulle de Londres (hereafter "the Lycee" / "the Contracting Authority") acts as a representative for the network as it is directly managed by the AEFE (Agence pour l'Enseignement Francais ? l'?tranger - France's Ministry for Europe & Foreign Affairs' Agency for French Education Abroad - hereafter "the Agency"). ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/615e86aa-9880-4c0e-a588-64a94b5c7fd9 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 14 Jan 2022 | | Submission deadline | 4 Mar 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 15 May 2022 - 31 Dec 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | LYCEE FRANCAIS CHARLES DE GAULLE | | Locality | LONDON | | Post town | South West London | | Postcode | SW7 2DG | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI33 Kensington & Chelsea and Hammersmith & Fulham | | Local authority | Kensington and Chelsea | | Electoral ward | Brompton & Hans Town | | Westminster constituency | Kensington and Bayswater | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 14 Jan 2022 at 17:45 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/615e86aa-9880-4c0e-a588-64a94b5c7fd9 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/615e86aa-9880-4c0e-a588-64a94b5c7fd9 14th January 2022 - Opportunity notice on Contracts Finder - https://www.mytenders.co.uk/search/show/search_view.aspx?ID=JAN163546 NOTE: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at the link provided. ## Notice URLs - http://www.lyceefrancais.org.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-640e7073-c736-49d2-81de-f5265bad4f0f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-640e7073-c736-49d2-81de-f5265bad4f0f.json.