---
title: "Non-digital support for Apprenticeship Support and Knowledge (ASK)"
ocid: "ocds-b5fd17-64255364-fad2-464c-b6d0-84526e7f9c61"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-64255364-fad2-464c-b6d0-84526e7f9c61"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-64255364-fad2-464c-b6d0-84526e7f9c61.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-64255364-fad2-464c-b6d0-84526e7f9c61.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2021-10-28"
---

# Non-digital support for Apprenticeship Support and Knowledge (ASK)

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-64255364-fad2-464c-b6d0-84526e7f9c61

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## Summary

The Department for Education has awarded a contract titled "Non-digital support for Apprenticeship Support and Knowledge (ASK)" in the advertising and marketing services industry category. This procurement process used an open procedure method and is currently complete, with an awarded contract value of £587,466. The contract period runs from 1st August 2021 until 31st July 2022. The tender was publicly awarded on 30th September 2021, and the associated award notice was published on 28th October 2021.

This tender presents significant opportunities for businesses looking to engage with educational institutions and youth engagement campaigns. Companies specialising in advertising, marketing, and educational resources, particularly small and medium-sized enterprises (SMEs) and voluntary, community and social enterprises (VCSEs), would be well-suited to compete for future contracts within this scope. The focus on providing non-digital support to enhance apprenticeship awareness among schools underscores the potential for businesses to develop impactful communication resources tailored to an educational audience.

## Notice

Contract Award notice for the Non-digital support for ASK. The ASK Programme, and this Service, continue to be key channels for the Fire it Up campaign, especially for activities aimed at young people and their influencers. Resources produced through this Service will carry key communication and messaging from the national campaign and will be adapted to make them more relevant for our schools' audience. Schools use these services as a reference to find out more about apprenticeships and employer vacancies. Although the face-to-face services are successful in engaging with schools and teachers, the website and online resources provide additional support for schools/colleges who wish to find out more about apprenticeships. Schools who may not have engaged with the ASK Programme will have seen, and had access to, the resources that have been and will be developed as part of this contract.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8d500eae-14fb-4192-b619-f8f2589c998f |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Oct 2021 |
| Submission deadline | 6 Apr 2021 |
| Future notice date | Not specified |
| Award date | 29 Sep 2021 |
| Contract period | 31 Jul 2021 - 31 Jul 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £587,466 |
| Lots value | Not specified |
| Awards value | £587,466 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ANNA MORRISON CONSULTANCY SERVICES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 28 Oct 2021 at 12:33 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8d500eae-14fb-4192-b619-f8f2589c998f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8d500eae-14fb-4192-b619-f8f2589c998f
  28th October 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/5069132c-f111-4b90-8034-6ca6998d2155
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-64255364-fad2-464c-b6d0-84526e7f9c61. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-64255364-fad2-464c-b6d0-84526e7f9c61.json.