---
title: "CRO SERVICES"
ocid: "ocds-b5fd17-645d650a-83d7-411c-a8aa-a286fa7e8901"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-645d650a-83d7-411c-a8aa-a286fa7e8901"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-645d650a-83d7-411c-a8aa-a286fa7e8901.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-645d650a-83d7-411c-a8aa-a286fa7e8901.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "POST OFFICE LIMITED"
published: "2024-06-14"
---

# CRO SERVICES

Buyer: POST OFFICE LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-645d650a-83d7-411c-a8aa-a286fa7e8901

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-645d650a-83d7-411c-a8aa-a286fa7e8901)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-645d650a-83d7-411c-a8aa-a286fa7e8901.json)

## Summary

The Post Office Limited has awarded a contract for CRO Services, specifically for Conversion Rate Optimisation services for customer journeys in the Marketing services industry category. The procurement method used was selective, with a call-off from a framework agreement. The tender had a minimum value of £200,000 and a total value of £250,000. The contract period is from April 16, 2021, to March 31, 2023. The tender was initiated on April 1, 2021. The buying organization was Post Office Limited located at 100 Wood Street, London, EC2v 7er, United Kingdom.

This awarded contract presents an opportunity for businesses to provide services related to Conversion Rate Optimisation for marketing purposes. Companies with expertise in Marketing services and experience in call-off framework agreements would be well-suited to compete. The selected supplier was PA Consulting Services Limited, a large-scale organization based in London, United Kingdom. The tendering process indicates that opportunities exist to engage in similar contracts in the future for businesses with the required capabilities and experience in the specified industry category.

## Notice

CONVERSION RATE OPTIMISATION SERVICES FOR CUSTOMER JOURNEYS

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/30a05155-b49c-415f-bb9a-dfe01e581e30 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Jun 2024 |
| Submission deadline | 1 Apr 2021 |
| Future notice date | Not specified |
| Award date | 3 Apr 2021 |
| Contract period | 15 Apr 2021 - 31 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £250,000 |
| Lots value | Not specified |
| Awards value | £249,817 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | POST OFFICE LIMITED |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2V 7ER |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | City of London |
| Electoral ward | Bassishaw |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PA CONSULTING SERVICES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 14 Jun 2024 at 16:21 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/30a05155-b49c-415f-bb9a-dfe01e581e30

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/30a05155-b49c-415f-bb9a-dfe01e581e30
  14th June 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-645d650a-83d7-411c-a8aa-a286fa7e8901. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-645d650a-83d7-411c-a8aa-a286fa7e8901.json.