---
title: "Creative Testing"
ocid: "ocds-b5fd17-64d5cb6d-c64f-4851-b500-ba3033077706"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-64d5cb6d-c64f-4851-b500-ba3033077706"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-64d5cb6d-c64f-4851-b500-ba3033077706.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-64d5cb6d-c64f-4851-b500-ba3033077706.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW"
published: "2024-03-26"
---

# Creative Testing

Buyer: BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW  
Current stage: Award  
OCID: ocds-b5fd17-64d5cb6d-c64f-4851-b500-ba3033077706

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## Summary

The Board of Trustees of the Royal Botanic Gardens Kew has awarded a contract for "Creative Testing" on 29th January 2024 for market research services. The procurement method was selective, calling off from a framework agreement. The contract value amounts to £10,950 GBP, with the tender period ending on 29th January 2024 and the contract period spanning from 30th January 2024 to 15th February 2024. The location of the procurement is in RICHMOND, England, under the services category.

This tender by the Royal Botanic Gardens Kew offers an opportunity for businesses, particularly those providing market research services. Small and medium-sized enterprises (SMEs) will find this tender suitable, given the emphasis on ad creative testing research. Businesses interested in delivering research services tailored to exhibition promotions and online ticket booking enhancements should consider competing for this contract.

## Notice

Delivery of ad creative testing research to evaluate three potential ads for the upcoming Marc Quinn Light into Life exhibition, in order to understand which one will drive the most visits and how might the ads be slightly improved to generate a better immediate response to book tickets online. Framework information: RBGKEW882 Market Research Framework 2021 - 2024

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e0cac8fc-69bf-4dcf-b3da-93818e1665d9 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Mar 2024 |
| Submission deadline | 29 Jan 2024 |
| Future notice date | Not specified |
| Award date | 29 Jan 2024 |
| Contract period | 30 Jan 2024 - 15 Feb 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £10,950 |
| Lots value | Not specified |
| Awards value | £10,950 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AB |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DECISION HOUSE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 26 Mar 2024 at 17:11 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e0cac8fc-69bf-4dcf-b3da-93818e1665d9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e0cac8fc-69bf-4dcf-b3da-93818e1665d9
  26th March 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-64d5cb6d-c64f-4851-b500-ba3033077706. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-64d5cb6d-c64f-4851-b500-ba3033077706.json.