---
title: "Tender for Visitor Profiling Service - AWARD"
ocid: "ocds-b5fd17-64da9dc7-44d1-4406-bd84-ab915a2d04b8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-64da9dc7-44d1-4406-bd84-ab915a2d04b8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-64da9dc7-44d1-4406-bd84-ab915a2d04b8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-64da9dc7-44d1-4406-bd84-ab915a2d04b8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL MUSEUMS LIVERPOOL"
published: "2023-04-27"
---

# Tender for Visitor Profiling Service - AWARD

Buyer: NATIONAL MUSEUMS LIVERPOOL  
Current stage: Award  
OCID: ocds-b5fd17-64da9dc7-44d1-4406-bd84-ab915a2d04b8

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## Summary

The National Museums Liverpool has awarded a contract for a Visitor Profiling Service. The procurement process involved seeking an insights and analysis company to provide customer profiling services across seven core venues. The contract duration is initially for 2 years with the option to extend up to 31 March 2028. The estimated contract value ranges from £60,000 to £150,000 excluding VAT. The tender process was completed, and Decision House Limited was awarded the contract on 27th April 2023.

This tender for market research services at National Museums Liverpool provides opportunities for businesses specializing in customer profiling, survey services, and survey analysis. Small and medium enterprises (SMEs) are considered suitable for this contract. Businesses interested in behavioural science, audience demographics, and visitor experience analysis are well-suited to compete. The procurement method was an open procedure, and the contract duration extends the potential for long-term business relationships with the appointed provider.

## Notice

At National Museums Liverpool (NML) we have diverse audiences that attend our seven core venues, with over three million visitors a year. We are seeking an insights and analysis company that can deliver a customer profiling service to report on our audience demographics, measure our economic impact, rate our facilities and rate quality of visit. We want to deeply understand our visitors, therefore, it is imperative that the successful tenderer has a forward-looking approach to behavioural science in measuring the sentiment and psychology of our visitors' experience. They will be required to provide a functioning framework in which the overall enjoyment of a visit can be measured and then broken down into talking points for internal evaluation. We require least some of the data to be collected from in person interviews, however, this can be supported by online surveys, if needed. Currently, as a minimum we require a survey round once each month at World Museum, Maritime Museum, International Slavery Museum, Museum of Liverpool, Walker Art Gallery, Sudley House and Lady Lever Art Gallery. The contract duration is for an initial period of 2 years with the option to extend for three 12 monthly periods (up until 31 March 2028). The estimated contract value for the initial period until 31 March 2025 is approximated to be up to PS60,000 excluding VAT (or PS72,000 GBP including VAT); and over the full potential term until 31 March 2028, approximated to be up to PS150,000 excluding VAT; (or PS180,000 including VAT). Whilst the appointed provider may be awarded the contract for the full potential contract term, no guarantee can be given regarding the total value of business placed. The appointed contractor may therefore be required to supply requirements within the scope of this tender, that are below or in addition to, what has been initially specified within this tender. The initial contract scope is for venues identified above; which during the overall potential period of contract, may be extended or reduced in line with NML's venue requirements.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f126dc23-3897-465f-8970-1a2946e02e6f |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Apr 2023 |
| Submission deadline | 27 Mar 2023 |
| Future notice date | Not specified |
| Award date | 26 Apr 2023 |
| Contract period | 23 Apr 2023 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £56,750 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL MUSEUMS LIVERPOOL |
| Locality | MERSYSIDE |
| Post town | Liverpool |
| Postcode | L3 8EN |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DECISION HOUSE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services
- 79311000 - Survey services
- 79311100 - Survey design services
- 79311300 - Survey analysis services
- 79342310 - Customer survey services

## Release History

- 27 Apr 2023 at 14:09 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f126dc23-3897-465f-8970-1a2946e02e6f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f126dc23-3897-465f-8970-1a2946e02e6f
  27th April 2023 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.liverpoolmuseums.org.uk

## Provenance

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