---
title: "Provision of Socio Demographic Data"
ocid: "ocds-b5fd17-64fa76c4-23f2-4b45-acb2-ac235deebae7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-64fa76c4-23f2-4b45-acb2-ac235deebae7"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-64fa76c4-23f2-4b45-acb2-ac235deebae7.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-64fa76c4-23f2-4b45-acb2-ac235deebae7.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DRIVER & VEHICLE LICENSING AGENCY"
published: "2020-11-11"
---

# Provision of Socio Demographic Data

Buyer: DRIVER & VEHICLE LICENSING AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-64fa76c4-23f2-4b45-acb2-ac235deebae7

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## Summary

The Driver & Vehicle Licensing Agency has completed the tender process for the "Provision of Socio Demographic Data", with a contract value of £19,500. This procurement, classified under Market Research Services (CPV 79310000), is focused on gathering comprehensive demographic information to inform decision-making across various departments. The contract period is set to commence on 16 November 2020 and will extend until 15 November 2022. This procurement was conducted through a selective method and was awarded on 11 November 2020, following the end date for submissions on 2 November 2020. The delivery location for this contract includes the postal code NW1 3DP, in Swansea, England.

This contract presents substantial opportunities for businesses specialising in data analysis and market research, particularly those with experience in socio-demographic data collection and analytics. Small and medium-sized enterprises (SMEs) are particularly encouraged, as the nature of the tender is suited to their capabilities. Firms that can leverage advanced data science techniques, including machine learning and predictive analytics, will be well-positioned to compete for future contracts that require a nuanced understanding of population dynamics and customer insights.

## Notice

Indicatively the data will be used to: Get in in depth understanding of the population in England, Scotland and Wales using the following demographics to support decision-making: address/postcode affluence age crime levels distance to motorway/main road distance to public transport education levels/qualifications employment status gender house value household income housing status marital status media preference mobile phone, tablet & online usage newspaper/magazine readership number of children and age personal hobbies public transport links shopping habits social class vehicle ownership Data will be used to understand the characteristics of drivers and vehicle keepers, and how likely they are to use DVLA's online services prior to, and following transformation of DVLA services. Allow DVLA Data Analysis team to understand affluence levels and likelihood of population to pay for DVLA's products and services. Optimise public resources to save money and deliver economic resilience. Combines with individual and area data to understand health needs to benefit Drivers Medical analysis. A challenge in population health is identifying the characteristics of communities, environments and policies that promote health and wellbeing. These characteristics have the potential to assist drivers medical to forecast likely conditions based on population data. The analysis of situations from demographic-based predictions may help to identify such areas of best practice and provide much needed information. Third party data is required to allow service managers to predict whether customers of different socio demographic backgrounds are able to use DVLA products and services with the greatest amount of ease possible. As the data science team within Customer Insight Unit continues to investigate the benefits of machine learning techniques, socio demographic data will be extremely useful in exploring where complex interactions exist and the outcomes of interest, in ways that traditional regression approaches may not be able to adequately model. Continue the production of lookup tables for our mail section to advise customers of their nearest service providers (i.e. the Post Office) and medical advisers. Bolster policy and service development to ensure that any spend on new projects/initiatives, communications, face to face interaction with the customer etc. is optimised and justified. Analyse the data on driving convictions. Analyse the take up rates of Direct Debit and the impact of abolishing the tax disc on VED compliance. Carry out analysis to support customer insight and usability testing work/initiatives Carry out analysis at the request of DFT and Wider Government

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ea37aa6d-7c8c-4b9a-a5d0-9925715eadef |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Goods |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Nov 2020 |
| Submission deadline | 2 Nov 2020 |
| Future notice date | Not specified |
| Award date | 11 Nov 2020 |
| Contract period | 16 Nov 2020 - 15 Nov 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £19,500 |
| Lots value | Not specified |
| Awards value | £19,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DRIVER & VEHICLE LICENSING AGENCY |
| Locality | SWANSEA |
| Post town | Swansea |
| Postcode | SA6 7JL |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Mynydd-bach |
| Westminster constituency | Swansea West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MARKETING METRIX |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 11 Nov 2020 at 15:15 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ea37aa6d-7c8c-4b9a-a5d0-9925715eadef

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ea37aa6d-7c8c-4b9a-a5d0-9925715eadef
  11th November 2020 - Awarded contract notice on Contracts Finder

## Provenance

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