---
title: "GB-London: RBGKEW1390 - Legacy Proposition Development"
ocid: "ocds-b5fd17-651fa658-357f-4ebc-8bc1-01e54e6c8885"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-651fa658-357f-4ebc-8bc1-01e54e6c8885"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-651fa658-357f-4ebc-8bc1-01e54e6c8885.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-651fa658-357f-4ebc-8bc1-01e54e6c8885.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "ROYAL BOTANIC GARDENS, KEW"
published: "2025-02-26"
---

# GB-London: RBGKEW1390 - Legacy Proposition Development

Buyer: ROYAL BOTANIC GARDENS, KEW  
Current stage: Tender  
OCID: ocds-b5fd17-651fa658-357f-4ebc-8bc1-01e54e6c8885

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## Summary

The Royal Botanic Gardens, Kew is in the Tender stage for a project titled "RBGKEW1390 - Legacy Proposition Development". This procurement falls under the industry category of Marketing Services. The contracting process seeks an agency or consultancy to develop a legacy marketing proposition leveraging new brand cause positioning and framework. The project is set to be delivered in London, UK, with the tender submission deadline on 11 March 2025 at 12:00 PM. The contract is estimated between £25,000 and £50,000 and is scheduled to run from 10 June 2025 to 9 June 2026.

This tender offers an excellent opportunity for businesses, particularly small or medium enterprises (SMEs), to grow their portfolio by collaborating with a prestigious institution. Suitable companies would include those with expertise in marketing strategy, proposition development, key messaging, and case studies. Organisations with a background in brand extension projects and legacy marketing will find this tender highly relevant, fostering growth through strategic alignment with RBG Kew's objectives of promoting legacy giving and engaging new audiences.

## Notice

NOTE: This notice was updated on 26 February 2025 for the following reason: Contract duration updated response date updated(Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience. The scope of this project is: *Strategy and insight *Proposition development *Key messages and proof points *Case studies) Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cf337a80-7d09-4d18-8790-fd4484667846 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Feb 2025 |
| Submission deadline | 11 Mar 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 9 Jun 2025 - 9 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDENS, KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 26 Feb 2025 at 16:15 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/cf337a80-7d09-4d18-8790-fd4484667846
- 26 Feb 2025 at 13:50 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/cf337a80-7d09-4d18-8790-fd4484667846
- 26 Feb 2025 at 11:45 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/cf337a80-7d09-4d18-8790-fd4484667846
- 11 Feb 2025 at 16:00 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/cf337a80-7d09-4d18-8790-fd4484667846

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cf337a80-7d09-4d18-8790-fd4484667846
  26th February 2025 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-London:-RBGKEW1390---Legacy-Proposition-Development/9T9CWXW49E
  Please follow this link to view the notice.

## Provenance

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