---
title: "GB-London: Local PR Campaigns (Sunderland and Northumberland)"
ocid: "ocds-b5fd17-653e5aad-e1fb-4817-89e2-05f85101f843"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-653e5aad-e1fb-4817-89e2-05f85101f843"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-653e5aad-e1fb-4817-89e2-05f85101f843.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-653e5aad-e1fb-4817-89e2-05f85101f843.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BIG LOTTERY FUND"
published: "2018-10-25"
---

# GB-London: Local PR Campaigns (Sunderland and Northumberland)

Buyer: BIG LOTTERY FUND  
Current stage: Award  
OCID: ocds-b5fd17-653e5aad-e1fb-4817-89e2-05f85101f843

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## Summary

The procurement process titled "GB-London: Local PR Campaigns (Sunderland and Northumberland)" was conducted by the Big Lottery Fund, targeting public relations consultancy services within the United Kingdom. The procurement followed an open procedure, with the contract awarded on 24 August 2018, and the contract period spanning from 14 September 2018 to 1 April 2019. The tender specifically aimed to enhance awareness of National Lottery funding in the Sunderland and Northumberland areas, reflecting the need for effective communication strategies in both urban and rural contexts.

This tender presents significant opportunities for businesses specialising in public relations and marketing, particularly those with experience in community engagement and awareness campaigns. Agencies capable of delivering impactful PR strategies that resonate with local populations will be well-suited to compete for similar future contracts. The focus on increasing visibility for National Lottery projects indicates a growing demand for innovative communication solutions that connect with diverse audiences in both urban and rural settings.

## Notice

Express interest in this bid at https://www.delta-esourcing.com/respond/HG5U9WX243. The NLPU wish to secure the services of an agency to assist in the delivery of a PR campaigns targeted at the Sunderland and Northumberland areas. This campaign is driven by the awareness that National Lottery funding at a local level is low. This is despite the huge investment by the National Lottery since 1994: PS38 billion to 525,000 projects with an average of around 185 grants to every neighbourhood in the UK. In addition, Camelot Insight (Dec 17) show that local project awareness was in slow decline - only one in three people can name a lottery-funded project local to them. The NLPU was commissioned by its Management Board, who are made up of representatives from DCMS, the Gambling Commission, Camelot and National Lottery distributors to carry out a sustained and targeted pilot public relations campaign in an area of the UK, aimed at improving these levels of awareness. The Management Board identified the north-east of England as the preferred region of activity and expressed a desire to focus on an urban and rural location. Sunderland is the urban location and Northumberland the rural location. The agency(ies) that is (are) appointed will be required to devise and deliver a six-month campaign in the designated areas designed at raising awareness of National Lottery funding; increasing the number of people who can name a Lottery-funded project in their area; increasing the number of people who see the National Lottery as celebratory and joyous with having people at its heart. In addition, they will be expected to work with NLPU to identify local and relevant projects to feature in this campaign. All areas of funding will feature in the activities and all content will be shared within the National Lottery family This pilot is design to be 'test and learn' in its operation and learnings used to inform future campaign work across the UK.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e9fb15a9-ee11-435c-ba29-32c437e17369 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Oct 2018 |
| Submission deadline | 24 Aug 2018 |
| Future notice date | Not specified |
| Award date | 23 Aug 2018 |
| Contract period | 13 Sep 2018 - 1 Apr 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £78,813 |
| Lots value | Not specified |
| Awards value | £78,813 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIG LOTTERY FUND |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC4A 1DE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | City of London |
| Electoral ward | Castle Baynard |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MUNCH MEDIA AND MARKETING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416200 - Public relations consultancy services

## Release History

- 25 Oct 2018 at 09:29 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e9fb15a9-ee11-435c-ba29-32c437e17369

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e9fb15a9-ee11-435c-ba29-32c437e17369
  25th October 2018 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=354096162
  Please follow this link to view the notice.

## Notice URLs

- https://www.delta-esourcing.com/respond/HG5U9WX243

## Provenance

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