---
title: "Marketing Campaign Management 2024/2025"
ocid: "ocds-b5fd17-656865d9-705c-437e-b526-4764d3872d37"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-656865d9-705c-437e-b526-4764d3872d37"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-656865d9-705c-437e-b526-4764d3872d37.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-656865d9-705c-437e-b526-4764d3872d37.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UNIVERSITY OF EAST ANGLIA"
published: "2025-02-21"
---

# Marketing Campaign Management 2024/2025

Buyer: UNIVERSITY OF EAST ANGLIA  
Current stage: Award  
OCID: ocds-b5fd17-656865d9-705c-437e-b526-4764d3872d37

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-656865d9-705c-437e-b526-4764d3872d37)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-656865d9-705c-437e-b526-4764d3872d37.json)

## Summary

The University of East Anglia has recently completed the procurement process for marketing campaign management services for the 2024/2025 period. The services will be provided in India, Pakistan, and Nigeria, aimed at promoting both undergraduate courses in India and postgraduate taught courses across all three countries. The procurement followed a direct procurement method and was classified under marketing services (CPV code: 79342000). The tender was awarded to IDP CONNECT LTD, with the contract starting on 1 October 2024 and ending on 30 September 2026. The main office of the University is located in Norwich, England, with the postal code NR4 7TJ.

This tender creates significant opportunities for businesses specialising in international marketing services, particularly those with experience in the education sector. Large-scale enterprises with a strong presence in the targeted regions stand to benefit the most from this contract. Smaller enterprises may not find this opportunity particularly suitable, as the procurement process was not aimed at SMEs or VCSEs. The direct procurement method used indicates an efficient and streamlined engagement, ideal for companies capable of delivering impactful marketing campaigns across multiple countries.

## Notice

Marketing Campaign Management services in India, Pakistan, and Nigeria to promote Postgraduate Taught courses (India also includes undergraduate courses), with the aim of generating enquiries and applications to increase international student enrolments. A single action tender has been undertaken.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/942c066c-7aa9-4f84-a0c7-9820a821d89b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Feb 2025 |
| Submission deadline | 27 Sep 2024 |
| Future notice date | Not specified |
| Award date | 29 Sep 2024 |
| Contract period | 30 Sep 2024 - 30 Sep 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EAST ANGLIA |
| Locality | NORWICH |
| Post town | Norwich |
| Postcode | NR4 7TJ |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH5 Norfolk |
| ITL 3 | TLH51 Norwich and East Norfolk |
| Local authority | Norwich |
| Electoral ward | University |
| Westminster constituency | Norwich South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IDP CONNECT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 21 Feb 2025 at 15:49 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/942c066c-7aa9-4f84-a0c7-9820a821d89b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/942c066c-7aa9-4f84-a0c7-9820a821d89b
  21st February 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-656865d9-705c-437e-b526-4764d3872d37. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-656865d9-705c-437e-b526-4764d3872d37.json.