--- title: "RBGKEW1378 - Market Research Framework" ocid: "ocds-b5fd17-65a3582b-c65f-41d4-be08-499ac7b62a93" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-65a3582b-c65f-41d4-be08-499ac7b62a93" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-65a3582b-c65f-41d4-be08-499ac7b62a93.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-65a3582b-c65f-41d4-be08-499ac7b62a93.json" source: "Contracts Finder" current_stage: "Tender" buyer: "ROYAL BOTANIC GARDENS, KEW" published: "2025-01-21" --- # RBGKEW1378 - Market Research Framework Buyer: ROYAL BOTANIC GARDENS, KEW Current stage: Tender OCID: ocds-b5fd17-65a3582b-c65f-41d4-be08-499ac7b62a93 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-65a3582b-c65f-41d4-be08-499ac7b62a93) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-65a3582b-c65f-41d4-be08-499ac7b62a93.json) ## Summary The Royal Botanic Gardens, Kew is initiating a tender for the "RBGKEW1378 - Market Research Framework" to develop long-term relationships with agile, cost-effective suppliers capable of delivering a range of market research projects. This procurement, valued at £900,000, falls under the market research services category (CPV code 79310000) and is expected to support various activities including marketing, communications, and commercial projects. The tender process follows an open procedure and is currently in the tender stage. The contract is anticipated to begin on 26 May 2025 and conclude on 25 May 2028, with the tender period closing on 25 February 2025. The services will be provided primarily in London, United Kingdom. This tender represents a significant opportunity for businesses specialising in market research, especially those experienced in customer experience research, brand research, and market testing. It is well-suited for SMEs and VCSEs that can offer both online and on-site methodologies and handle large data sets. Companies operating within cultural attractions, leisure, tourism, hospitality, or retail sectors, and who have a deep understanding of these industries, will find this tender particularly advantageous for gaining exposure and growing their business through high-profile projects with a prestigious client. ## Notice The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth. The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew's marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity. We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c290bd4f-7857-45b3-9305-c42a65083753 | | Notice type | Tender Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Jan 2025 | | Submission deadline | 25 Feb 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 25 May 2025 - 25 May 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £900,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | ROYAL BOTANIC GARDENS, KEW | | Locality | RICHMOND | | Post town | Twickenham | | Postcode | TW9 3AE | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI7 Outer London - West and North West | | ITL 3 | TLI75 Hounslow and Richmond upon Thames | | Local authority | Richmond upon Thames | | Electoral ward | Kew | | Westminster constituency | Richmond Park | | Delivery location | TLI London | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services ## Release History - 21 Jan 2025 at 20:20 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/c290bd4f-7857-45b3-9305-c42a65083753 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/c290bd4f-7857-45b3-9305-c42a65083753 21st January 2025 - Opportunity notice on Contracts Finder - https://www.delta-esourcing.com/tenders/UK-UK-Richmond:-Market-research-services./8C6SG47N63 Please follow this link to view the notice. ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-65a3582b-c65f-41d4-be08-499ac7b62a93. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-65a3582b-c65f-41d4-be08-499ac7b62a93.json.