--- title: "The Tech That Makes Tomorrow Work - Creative Marketing" ocid: "ocds-b5fd17-65bc66ee-b196-4fb3-b6f7-e8b752bca222" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-65bc66ee-b196-4fb3-b6f7-e8b752bca222" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-65bc66ee-b196-4fb3-b6f7-e8b752bca222.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-65bc66ee-b196-4fb3-b6f7-e8b752bca222.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING" published: "2024-03-19" --- # The Tech That Makes Tomorrow Work - Creative Marketing Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING Current stage: Tender OCID: ocds-b5fd17-65bc66ee-b196-4fb3-b6f7-e8b752bca222 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-65bc66ee-b196-4fb3-b6f7-e8b752bca222) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-65bc66ee-b196-4fb3-b6f7-e8b752bca222.json) ## Summary The West Midlands Growth Company (WMGC) is inviting bids for a tender titled "The Tech That Makes Tomorrow Work - Creative Marketing" in the advertising and marketing services category. The procurement process involves establishing an agreement with one supplier to deliver a creative campaign strategy, plan, and high-quality, multi-format creative concepts. The tender is open for submission until 8th April 2024, with a contract period starting on 6th May 2024 and ending on 31st March 2025. The buying organisation is the West Midlands Growth Company Ltd e-Tendering based in Birmingham, West Midlands, United Kingdom. This tender offers opportunities for businesses in industries such as Low Carbon CleanTech, Future Mobility, Business Professional & Financial Services, Life Sciences, and Creative & Digital Technologies to showcase their creative and marketing expertise. The procurement method details an open procedure, making it accessible for businesses of varying sizes. Businesses providing strategic lead creative and marketing services, campaign assets, and event activations are well-suited to compete in this tender. SMEs and VCSEs are also encouraged to participate in this procurement process. ## Notice The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process. The tender is focused on the agency delivering a creative campaign strategy, plan and high-quality, multi-format creative concepts that can be deployed across a range of campaign activations. Strategic Creative We require the services of a strategic lead creative and marketing agency to develop a campaign strategy, plan and impactful creative multi-channel marketing campaign that will resonate with our identified target audiences Campaign deliverables include (but are not exclusive to): o Big idea campaign creative concept/s, leveraging and building out the innovation narrative and messaging that has been developed by our communications agency o Advertising and campaign core assets - hero campaign, hero advert (film), and high-level activations which may include an experiential concept o Range of sector and life-stage focused marketing campaign assets for international markets, defined by the media strategy, but including programmatic creative (audio, video, display) and outdoor appropriate to international markets (media spend budget is separate) o Creative for sales materials - brochures and flyers o Content and creative for digital channel amplification - social media, campaign microsite o Case study creative formats - video and written o Full events activations: examples include London Tech Week, EXPO Real and Birmingham Tech Week o International sales missions - we are planning international trade missions in 24/25 where we would showcase the campaign using related collateral, content and presentations o Physical experiential in one location o Guerilla campaign activity * Key Sectors include: Low Carbon CleanTech, Future Mobility, Business Professional & Financial Services, Life Sciences, Data Driven Health Care, Advanced Manufacturing and Creative & Digital Technologies Additional information: Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c89b2bf2-d811-4905-9c3a-03178afd0788 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 19 Mar 2024 | | Submission deadline | 8 Apr 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 6 May 2024 - 31 Mar 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B4 6AT | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342100 - Direct marketing services - 79413000 - Marketing management consultancy services ## Release History - 19 Mar 2024 at 14:39 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/c89b2bf2-d811-4905-9c3a-03178afd0788 - 18 Mar 2024 at 17:11 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/c89b2bf2-d811-4905-9c3a-03178afd0788 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/c89b2bf2-d811-4905-9c3a-03178afd0788 19th March 2024 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/wmgrowth/aspx/ Additional information on how to apply for this contract ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-65bc66ee-b196-4fb3-b6f7-e8b752bca222. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-65bc66ee-b196-4fb3-b6f7-e8b752bca222.json.