---
title: "GB-London: BTA973-B Content Marketing Optimisation for VisitBritain / VisitEngland"
ocid: "ocds-b5fd17-65be8018-fefb-4362-9231-af75f0b080a2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-65be8018-fefb-4362-9231-af75f0b080a2"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-65be8018-fefb-4362-9231-af75f0b080a2.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-65be8018-fefb-4362-9231-af75f0b080a2.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2018-06-26"
---

# GB-London: BTA973-B Content Marketing Optimisation for VisitBritain / VisitEngland

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-65be8018-fefb-4362-9231-af75f0b080a2

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-65be8018-fefb-4362-9231-af75f0b080a2)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-65be8018-fefb-4362-9231-af75f0b080a2.json)

## Summary

The British Tourist Authority is seeking bids for the tender titled "GB-London: BTA973-B Content Marketing Optimisation for VisitBritain / VisitEngland." This opportunity falls under the advertising and marketing services category and is located in London, United Kingdom. The procurement is currently active and follows an open procedure method. Interested parties must submit their tenders by 10th July 2018, as the tender period concludes at 23:59 on that date. The contract, valued at £500,000, is set to commence on 1st August 2018 and will run for two years until 1st August 2020.

This tender represents an excellent opportunity for small and medium enterprises that specialise in content marketing and optimisation services. Agencies with expertise in enhancing online visibility and providing insights into customer search preferences would be particularly well-suited to compete. By securing this contract, businesses can potentially expand their portfolio while contributing to the promotion of tourism and engagement for VisitBritain and VisitEngland's consumer-facing platforms.

## Notice

Tender to find an agency that is able to undertake content marketing optimisation for VisitBritain and VisitEngland consumer facing websites, with the objectives of increasing VisitBritain/ VisitEngland visibility, providing customer search insights to inform content choices and traffic across search engines. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/61c98422-41d1-48d1-8ab5-2ccfcb71844e |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Jun 2018 |
| Submission deadline | 10 Jul 2018 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Jul 2018 - 1 Aug 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0ET |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 26 Jun 2018 at 12:03 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/61c98422-41d1-48d1-8ab5-2ccfcb71844e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/61c98422-41d1-48d1-8ab5-2ccfcb71844e
  26th June 2018 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-London:-BTA973-B-Content-Marketing-Optimisation-for-VisitBritain-/-VisitEngland/425A553R3M
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-65be8018-fefb-4362-9231-af75f0b080a2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-65be8018-fefb-4362-9231-af75f0b080a2.json.