--- title: "Digital Marketing activities in Mexico covering Pork" ocid: "ocds-b5fd17-65d651f6-d627-485c-b851-74b440315171" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-65d651f6-d627-485c-b851-74b440315171" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-65d651f6-d627-485c-b851-74b440315171.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-65d651f6-d627-485c-b851-74b440315171.json" source: "Contracts Finder" current_stage: "Tender" buyer: "DEFRA NETWORK ETENDERING PORTAL" published: "2022-05-18" --- # Digital Marketing activities in Mexico covering Pork Buyer: DEFRA NETWORK ETENDERING PORTAL Current stage: Tender OCID: ocds-b5fd17-65d651f6-d627-485c-b851-74b440315171 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-65d651f6-d627-485c-b851-74b440315171) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-65d651f6-d627-485c-b851-74b440315171.json) ## Summary The procurement process is initiated by the Defra Network eTendering Portal, seeking services for "Digital Marketing activities in Mexico covering Pork". This contract falls under the advertising and marketing services industry category, with a total estimated value of £180,000 over a potential three-year period. The tender period is set to end on 7th July 2022, and the contract will commence on 3rd October 2022, running until 3rd October 2025. Interested suppliers need to have proficiency in both English and Spanish to ensure the effective development and implementation of marketing strategies tailored for the Mexican market. This tender presents a significant opportunity for businesses in marketing and advertising, particularly those specialising in digital strategies. Companies that can demonstrate experience in social media marketing and have the capacity to work closely with the buyer may find themselves well-positioned to compete. Small and medium-sized enterprises (SMEs) are especially encouraged to respond, as the procurement method is open, allowing a diverse range of bidders to participate in this growing sector serving the international market. ## Notice AHDB recognise the need in Mexico for a social media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. As this is a new market for AHDB, we require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. As the contract progresses, the recommended KPIs and measures will be monitored to assess the effectiveness, these will form part of the contractual agreement and will be reviewed and possibly updated every six months depending on outcomes. There is a requirement for language skills of English & Spanish The initial contract is for one year (PS60k), with the option to extend for a further 2 periods of 12 months each (a potential PS180k for the full contract covering 3 years) Additional information: Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity 1. Register your company on the eSourcing portal (this is only required once) Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue' Enter your correct business and user details - Note the username you chose and click 'Save' when complete You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender Login to the portal with the username/password Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. Click the 'Express Interest' button at the top of the page. This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6d189c89-efc7-4153-9eb7-ced7f69236e0 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 18 May 2022 | | Submission deadline | 7 Jul 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 2 Oct 2022 - 3 Oct 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £180,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | DEFRA NETWORK ETENDERING PORTAL | | Locality | KENILWORTH, WARWICKSHIRE | | Post town | Coventry | | Postcode | CV8 2LZ | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 18 May 2022 at 07:35 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6d189c89-efc7-4153-9eb7-ced7f69236e0 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/6d189c89-efc7-4153-9eb7-ced7f69236e0 18th May 2022 - Opportunity notice on Contracts Finder - https://defra.bravosolution.co.uk/ Supplier registration instructions ## Notice URLs - http://www.ahdb.org.uk - https://defra.bravosolution.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-65d651f6-d627-485c-b851-74b440315171. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-65d651f6-d627-485c-b851-74b440315171.json.