---
title: "Qualitative Market Research"
ocid: "ocds-b5fd17-65e3399f-88af-45df-911a-7a910fad2b4c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-65e3399f-88af-45df-911a-7a910fad2b4c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-65e3399f-88af-45df-911a-7a910fad2b4c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-65e3399f-88af-45df-911a-7a910fad2b4c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NEW MODEL IN TECHNOLOGY & ENGINEERING"
published: "2017-11-20"
---

# Qualitative Market Research

Buyer: NEW MODEL IN TECHNOLOGY & ENGINEERING  
Current stage: Award  
OCID: ocds-b5fd17-65e3399f-88af-45df-911a-7a910fad2b4c

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## Summary

The public procurement process for the project titled "Qualitative Market Research" is being conducted by the New Model in Technology and Engineering (NMiTE), located in Hereford, England. This procurement falls under the category of market research services and is currently in the Award stage. The tender was initiated with a contract value of £41,700 and aims to deliver research findings by 8th December 2017. The tender period concluded on 23rd October 2017, and NMiTE planned this research to support the branding and marketing strategies prior to the launch of their new higher education institution in January 2018.

This tender presents an opportunity for businesses, particularly small and medium-sized enterprises (SMEs), to engage in market research aimed at understanding target audiences. Organisations that specialise in qualitative research methodologies would be well-suited to compete for this contract, given NMiTE's explicit invitation to suitably qualified organisations to submit quotes. Companies with expertise in market analytics and branding strategies will find this procurement process particularly relevant as it aims to address the UK engineering skills shortage through innovative educational approaches.

## Notice

NMiTE (New Model in Technology and Engineering) is the project name for a brand new HE institution with a mission to address the UK engineering skills shortage. It will offer a new approach to learning, based on real-world problem solving and blending high quality engineering, design, liberal arts and humanities with the communication and employability skills that employers need. The first full cohort will join in September 2020. NMiTE has developed a range of names and branding propositions in preparation for the launch of its new brand in January 2018. Prior to this, NMiTE wished to commission a short program of research to assess the new names and concepts with the student target audience via qualitative methods. Findings to be delivered by 8th December 2017. The research was commissioned via quotes from suitably qualified organisations. 6 organisations were invited and 4 quotes were received.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a826f6c2-23af-4d2b-8ffd-7afcd8d8a2d5 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Quotation Procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Nov 2017 |
| Submission deadline | 23 Oct 2017 |
| Future notice date | Not specified |
| Award date | 24 Oct 2017 |
| Contract period | 1 Nov 2017 - 8 Dec 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £41,700 |
| Lots value | Not specified |
| Awards value | £41,700 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEW MODEL IN TECHNOLOGY & ENGINEERING |
| Locality | HEREFORD |
| Post town | Hereford |
| Postcode | HR2 6JU |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG11 Herefordshire, County of |
| Local authority | Herefordshire, County of |
| Electoral ward | Dinedor Hill |
| Westminster constituency | Hereford and South Herefordshire |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUTHSIGHT (OPINION PANEL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 20 Nov 2017 at 14:28 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a826f6c2-23af-4d2b-8ffd-7afcd8d8a2d5

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a826f6c2-23af-4d2b-8ffd-7afcd8d8a2d5
  20th November 2017 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://nmite.org.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-65e3399f-88af-45df-911a-7a910fad2b4c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-65e3399f-88af-45df-911a-7a910fad2b4c.json.