--- title: "British Council - Marketing Automation Programme" ocid: "ocds-b5fd17-662e81c3-6aa2-4e0f-a021-d38b92bd47eb" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-662e81c3-6aa2-4e0f-a021-d38b92bd47eb" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-662e81c3-6aa2-4e0f-a021-d38b92bd47eb.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-662e81c3-6aa2-4e0f-a021-d38b92bd47eb.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BRITISH COUNCIL(THE)" published: "2021-07-07" --- # British Council - Marketing Automation Programme Buyer: BRITISH COUNCIL(THE) Current stage: Tender OCID: ocds-b5fd17-662e81c3-6aa2-4e0f-a021-d38b92bd47eb [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-662e81c3-6aa2-4e0f-a021-d38b92bd47eb) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-662e81c3-6aa2-4e0f-a021-d38b92bd47eb.json) ## Summary The British Council is seeking to procure a Marketing Automation Platform, with the tender titled "British Council - Marketing Automation Programme." This procurement, classified under the software development services industry, involves a budget of £3,000,000 and aims to enhance digital engagement and customer relationship management. Key dates include the tender period which ends on 6th August 2021, with the contract set to commence on 1st October 2021, lasting until 29th September 2023. The procurement follows an open procedure, allowing for a broad range of bids. This tender presents an excellent growth opportunity for businesses specialising in sales, marketing, and business intelligence software solutions. Companies equipped to offer innovative marketing automation technologies and services will likely find a competitive edge in this process. Small and medium-sized enterprises (SMEs) are particularly encouraged to participate, as they can play a vital role in providing tailored solutions that meet the British Council's strategic priorities for personalised customer engagement and enhanced conversion rates. ## Notice British Council intend to procure a Marketing Automation Platform during July/August 2021. Please first complete he NDA and submit to gain access to the tender documents. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online. 2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn. Additional information: Bidders will be required to register on British Council's e-Tendering portal In-Tend hosted at https://in-tendhost.co.uk/britishcouncil in order to take part in the tender process. Once registered, bidders must log-in to the website where they can view the project and access the bidders pack and submit their return. Bidders will also be required to demonstrate their capability and 'means of proof' will be required. These conditions are outlined in the ITT. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ac1939cc-4338-426d-9a3b-fdaa2eb7de2b | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Planning, Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 7 Jul 2021 | | Submission deadline | 6 Aug 2021 | | Future notice date | 5 Jul 2021 | | Award date | Not specified | | Contract period | 30 Sep 2021 - 29 Sep 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £3,000,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BRITISH COUNCIL(THE) | | Locality | MANCHESTER | | Post town | Manchester | | Postcode | M1 2BB | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD3 Greater Manchester | | ITL 3 | TLD33 Manchester | | Local authority | Manchester | | Electoral ward | Piccadilly | | Westminster constituency | Manchester Central | | Delivery location | Not specified | ## CPV Codes ### Divisions - 48 - Software package and information systems - 72 - IT services: consulting, software development, Internet and support ### Codes - 48480000 - Sales, marketing and business intelligence software package - 72212481 - Sales or marketing software development services - 72212482 - Business intelligence software development services ## Release History - 7 Jul 2021 at 15:54 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ac1939cc-4338-426d-9a3b-fdaa2eb7de2b - 23 Jun 2021 at 08:10 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/60f114ab-cdfc-4f77-a60b-d857fb4d9be4 - 15 Jun 2021 at 13:11 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/60f114ab-cdfc-4f77-a60b-d857fb4d9be4 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/ac1939cc-4338-426d-9a3b-fdaa2eb7de2b 7th July 2021 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/60f114ab-cdfc-4f77-a60b-d857fb4d9be4 23rd June 2021 - Future opportunity notice on Contracts Finder ## Notice URLs - https://in-tendhost.co.uk/britishcouncil ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-662e81c3-6aa2-4e0f-a021-d38b92bd47eb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-662e81c3-6aa2-4e0f-a021-d38b92bd47eb.json.